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你永远不会独自行走
案例简介:简要说明: 这个 60 秒的广告展示了母亲一生都在做日常的事情,有时是平凡的事情,帮助他们的孩子成长为奥运选手。与此同时,他们在罗杰斯和汉默斯坦的音乐旋转木马上唱 “你永远不会独自行走”。广告是从孩子出生开始的,最终以奥运会和骄傲的妈妈看到她所有的努力得到回报而告终。然后,我们剪下一张卡片,上面写着 “谢谢你,妈妈”,然后是一系列以 P & G 标志结尾的产品品牌图像, “P & G。妈妈的骄傲赞助商。”
你永远不会独自行走
案例简介:Brief Explanation: This 60-second commercial shows a lifetime of moms by their children’s sides doing the daily, sometimes mundane, things that help their children grow up to be Olympians. All the while, they sing “You’ll Never Walk Alone” from the Rodgers & Hammerstein musical Carousel. The ad builds from a child’s birth and culminates with the Olympics and a proud mom seeing all her hard work pay off. We then cut to a card that says, “Thank you, Mom,” followed by a series of product brand images that ends on the P&G logo with the voice-over, “P&G. Proud sponsor of Moms.”
You'll Never Walk Alone
案例简介:简要说明: 这个 60 秒的广告展示了母亲一生都在做日常的事情,有时是平凡的事情,帮助他们的孩子成长为奥运选手。与此同时,他们在罗杰斯和汉默斯坦的音乐旋转木马上唱 “你永远不会独自行走”。广告是从孩子出生开始的,最终以奥运会和骄傲的妈妈看到她所有的努力得到回报而告终。然后,我们剪下一张卡片,上面写着 “谢谢你,妈妈”,然后是一系列以 P & G 标志结尾的产品品牌图像, “P & G。妈妈的骄傲赞助商。”
You'll Never Walk Alone
案例简介:Brief Explanation: This 60-second commercial shows a lifetime of moms by their children’s sides doing the daily, sometimes mundane, things that help their children grow up to be Olympians. All the while, they sing “You’ll Never Walk Alone” from the Rodgers & Hammerstein musical Carousel. The ad builds from a child’s birth and culminates with the Olympics and a proud mom seeing all her hard work pay off. We then cut to a card that says, “Thank you, Mom,” followed by a series of product brand images that ends on the P&G logo with the voice-over, “P&G. Proud sponsor of Moms.”
你永远不会独自行走
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You'll Never Walk Alone
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基本信息
- 广告战役: #宝洁-影视-08d2#
- 广告品牌: 宝洁
- 发布日期: 2000
- 行业领域: 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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