BACK TO VINYL - THE OFFICE TURNTABLE|短视频|广告营销案例【ADGuider广告指南】

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回到乙烯基-办公室转盘

案例简介：结果和有效性为了达到这个要求很高的观众需要一个真正出色的想法，真正体现了企业的性质和产品。智能现代技术与复古酷技术的结合实现了这一美丽，并与创意总监产生了真正的共鸣。无需下载。无毛。只是模拟玩转数码设备。 71% 900 转盘 QR 代码被激活。这是 64% 以上的平均响应。我们也有很多很好的意见--来自业界的一些最重要的人。 42% 后的链接 Kontor 的网上商店。创意执行但是，泰然自若，乙烯可以，创意导演自己一个转盘 anymore.所以，我们真可谓把一个旋转的东西。与乙烯基盘，我们寄出一个 'turntable' 制作而成的信封，QR 码，它。我们的观众就非要 'turntable' 信封，然后把光盘上。他们就可以激活的 QR 码的手机，将其放置在记录和听新的轨道。此外，它们也可以其他渠道，或联系 Kontor 通过连接图标。见解、战略和想法 Kontor，世界上最大的舞曲厂牌，积极致力于将新鲍里斯 Dlugosch 发布的广告行业。但他们的目标是世界上最难理解的观众: 机构创意总监。他们要么通过宣传片光盘到其秘书或更多，只是它们扔掉。我们必须找到一种方式，让所有的员工，让他们会听新 Kontor 释放。就像每一个不错的 DJ 知道-真的有一种独特的方式让你的观众收看--真正的乙烯。因此，我们将发送的创意总监。无 CD，MP3 或 USB-只是很老式的转速。

回到乙烯基-办公室转盘

案例简介：Results and Effectiveness To reach this very demanding audience required a real standout idea, that truly reflected the nature of the business and product. The combination of smart modern technology with retro cool technology achieved this beautifully and struck a real chord with creative directors. No downloading. No fuzz. Just analogue fun with a digital device. 71% of the 900 Turntable QR codes were activated. That’s 64% more than the average response. We also got a lot of great feedback – from some of the industry’s most important people. 42% followed the link to the Kontor Online Store. Creative Execution But, as cool as vinyl might be, few creative directors own a turntable anymore. So, we – literally – put a spin on things. Together with the vinyl disc, we mailed them a ‘turntable’ – made from the envelope, and a QR code to play it. Our audience just had to flip the envelope and then put the disc on the ‘turntable’. They could then activate the QR code with their phone, place it over the record and listen to the new track. Plus, they could also play other tracks, or contact Kontor via the connect icon. Insights, Strategy and the Idea Kontor, the world’s biggest dance-music label, wanted to promote the new Boris Dlugosch release to the advertising industry. But they were targeting the world’s most un-impressible audience: agency creative directors. These guys either pass promo CDs onto their secretaries or, more often, just bin them. We had to find a way to get through to all of them so that they would actually listen to the new Kontor release. Just like every good DJ knows – there’s a unique way to get your audience really tuned in – real vinyl. So that was what we would send the creative directors. No CD, MP3 or USB – just good-old fashioned RPM.