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Out of Home项目
案例简介：越来越多的无家可归者在寒冷的月份里挣扎。Stockholm摩市指示在气温下降到零下7度时开放临时避难所，但很少有人设法找到它们，因此，我们通过清晰的渠道数字广告牌创建了一个应急系统。基于天气数据、距离和时间，当气温下降时，那些无家可归的人被提到最近的开放庇护所，因此许多相关组织目睹了冬天出现的新面孔。
Out of Home项目
案例简介：There is an increasing number of homeless people, struggling during the cold months. The City of Stockholm’s directive to open temporary shelters when temperatures drop below -7 degrees, but few people manage to find them, and therefore, we created an emergency system through Clear Channels digital billboards. Based on weather data, distance and time, those who are homeless where referred to the nearest open shelter when the temperature dropped and as a result many of the related organisations have witnessed new faces that have appeared during the winter.
The Out of Home Project
案例简介：越来越多的无家可归者在寒冷的月份里挣扎。Stockholm摩市指示在气温下降到零下7度时开放临时避难所，但很少有人设法找到它们，因此，我们通过清晰的渠道数字广告牌创建了一个应急系统。基于天气数据、距离和时间，当气温下降时，那些无家可归的人被提到最近的开放庇护所，因此许多相关组织目睹了冬天出现的新面孔。
The Out of Home Project
案例简介：There is an increasing number of homeless people, struggling during the cold months. The City of Stockholm’s directive to open temporary shelters when temperatures drop below -7 degrees, but few people manage to find them, and therefore, we created an emergency system through Clear Channels digital billboards. Based on weather data, distance and time, those who are homeless where referred to the nearest open shelter when the temperature dropped and as a result many of the related organisations have witnessed new faces that have appeared during the winter.
Out of Home项目
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The Out of Home Project
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基本信息
- 广告战役： #Clear Channel Spectacolor-网络-a592#
- 广告品牌： Clear Channel Spectacolor
- 发布日期： 2000
- 行业领域： 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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