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做黑色
案例简介：瑞典金融科技公司 Doconomy 推出了一种信用卡，用于跟踪购买过程中的二氧化碳排放，并限制用户支出对气候的影响。DO Black 信用卡直接将我们的消费与它对地球的影响联系起来，以鼓励我们每天积极减少碳足迹。用户可以使用 DO 卡进行日常购买，通过 DO 应用程序跟踪与其消费相关的碳排放。该应用程序使用一个名为 “奥兰指数” 的计算系统来衡量每笔交易产生的二氧化碳，并允许用户限制他们支出对气候的影响。那些注册做的人将获得一个免费储蓄账户，帮助他们了解碳足迹，了解未经认证的气候补偿项目, 发现对人类和地球有积极影响的投资基金。这张卡片本身是由生物来源的材料制成的，上面印有空气墨水 -- 一种由回收的空气污染颗粒制成的墨水，即从汽车排气管中排出的未燃烧的碳烟, 烟囱和发电机。
做黑色
案例简介：Swedish fintech company Doconomy has launched a credit card that tracks the carbon dioxide emissions of purchases, and caps the climate impact of users' spending. The DO Black credit card directly connects our consumption to the impact it has on the planet, in a bid to encourage us to actively reduce our carbon footprint each day. Users can make their daily purchases with the DO card, tracking the carbon emissions associated with their spending via the DO app. The app uses a calculation system called the Åland Index to measure the CO2 produced with every transaction, and allows users to put limits on the climate impact of their spending. Those who sign up to DO will receive access to a free savings account that helps them understand their carbon footprint, learn about UN-certified climate compensation projects, and discover investment funds that have a positive impact on people and the planet. The card itself is made of bio-sourced material and is printed with Air Ink – an ink made from recycled air pollution particles, namely the unburned carbon soot that comes out of car exhaust pipes, chimneys and generators.
DO Black
案例简介：瑞典金融科技公司 Doconomy 推出了一种信用卡，用于跟踪购买过程中的二氧化碳排放，并限制用户支出对气候的影响。DO Black 信用卡直接将我们的消费与它对地球的影响联系起来，以鼓励我们每天积极减少碳足迹。用户可以使用 DO 卡进行日常购买，通过 DO 应用程序跟踪与其消费相关的碳排放。该应用程序使用一个名为 “奥兰指数” 的计算系统来衡量每笔交易产生的二氧化碳，并允许用户限制他们支出对气候的影响。那些注册做的人将获得一个免费储蓄账户，帮助他们了解碳足迹，了解未经认证的气候补偿项目, 发现对人类和地球有积极影响的投资基金。这张卡片本身是由生物来源的材料制成的，上面印有空气墨水 -- 一种由回收的空气污染颗粒制成的墨水，即从汽车排气管中排出的未燃烧的碳烟, 烟囱和发电机。
DO Black
案例简介：Swedish fintech company Doconomy has launched a credit card that tracks the carbon dioxide emissions of purchases, and caps the climate impact of users' spending. The DO Black credit card directly connects our consumption to the impact it has on the planet, in a bid to encourage us to actively reduce our carbon footprint each day. Users can make their daily purchases with the DO card, tracking the carbon emissions associated with their spending via the DO app. The app uses a calculation system called the Åland Index to measure the CO2 produced with every transaction, and allows users to put limits on the climate impact of their spending. Those who sign up to DO will receive access to a free savings account that helps them understand their carbon footprint, learn about UN-certified climate compensation projects, and discover investment funds that have a positive impact on people and the planet. The card itself is made of bio-sourced material and is printed with Air Ink – an ink made from recycled air pollution particles, namely the unburned carbon soot that comes out of car exhaust pipes, chimneys and generators.
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DO Black
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基本信息
- 广告战役： #DO Black#
- 广告品牌： Doconomy
- 发布日期： 2019-05-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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