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年度报告 2014 新笔迹
案例简介：Merkur，奥地利最古老的保险公司，已经形成了等级制度和难以获得的遗产。一个新的董事会已经建立了一种开放和合作的文化。年度报告 2014 应该传达这一变化。Merkur 推出了一种新的风格或 “我们用德语说的新笔迹”。我们一起从字面上写下了 “一个新的笔迹”: 整个报告是由那些真正写下 2014年故事的人手写的: 团队。共同努力对 Merkur 内外的品牌感知产生了强烈影响。29 家国家和国际报纸和电视台报道了这个故事。
年度报告 2014 新笔迹
案例简介：Merkur, Austria's oldest insurance, had developed a heritage of hierarchies and inaccessibility. A new board of directors has installed a culture of openness and partnership. The annual report 2014 should communicate this very change. Merkur launched a new style or “a new handwriting as we say in the German language. Together we took “a new handwriting" literally: The entire report was handwritten by those who had actually written the story of 2014: the team. The joint effort had a strong impact on the brand’s perception inside and outside of Merkur. 29 national and international newspapers and TV stations covered the story.
Annual Report 2014 A new handwriting
案例简介：Merkur，奥地利最古老的保险公司，已经形成了等级制度和难以获得的遗产。一个新的董事会已经建立了一种开放和合作的文化。年度报告 2014 应该传达这一变化。Merkur 推出了一种新的风格或 “我们用德语说的新笔迹”。我们一起从字面上写下了 “一个新的笔迹”: 整个报告是由那些真正写下 2014年故事的人手写的: 团队。共同努力对 Merkur 内外的品牌感知产生了强烈影响。29 家国家和国际报纸和电视台报道了这个故事。
Annual Report 2014 A new handwriting
案例简介：Merkur, Austria's oldest insurance, had developed a heritage of hierarchies and inaccessibility. A new board of directors has installed a culture of openness and partnership. The annual report 2014 should communicate this very change. Merkur launched a new style or “a new handwriting as we say in the German language. Together we took “a new handwriting" literally: The entire report was handwritten by those who had actually written the story of 2014: the team. The joint effort had a strong impact on the brand’s perception inside and outside of Merkur. 29 national and international newspapers and TV stations covered the story.
年度报告 2014 新笔迹
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Annual Report 2014 A new handwriting
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基本信息
- 广告战役： #Annual Report 2014 A new handwriting#
- 广告品牌： Merkur
- 发布日期： 2015-10-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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