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冰冻子弹
案例简介:简要解释 提醒中国人 9月21日是世界和平日 描述客户的简报 我们大多数人忽视了和平日,因为我们每天都生活在和平中。客户希望更多非战争国家的人站出来呼吁和平。尤其是中国 -- 拥有世界 1/5 人口的国家。 设计过程 我们在一个艺术中心做了一个巨大的装置,用 50,000 根黑色绳子悬挂 100,000 颗子弹。当经过这条 18米长的走廊时,人们会看到冰冻的子弹,感受和平日停止的战争。我们希望战争能永远停止,就像冰冻的子弹一样。 结果 在为期一天的展览中有近 12000 名游客,其中 98% 表示他们会记得 9 月 21 日是和平日。超过 160 家网站和社交媒体引用了这一活动,这使得中国的总观众人数达到了 128万人。展览参观结束后,喜马拉雅艺术中心收集并展出了该装置。
冰冻子弹
案例简介:Brief Explanation Remind the Chinese September 21 is the peace day of the world Describe the brief from the client Most of us neglect the Peace Day because we live in peace every day. Client wants more non-war countries' people to stand out calling peace. Especially China—The country with 1/5 of the world's population. Design Process We made a massive installation which suspended 50,000 bullets with 100,000 black strings in an art center. While passing this 18 meters long corridor, people will see the frozen bullets to feel the war stopped by Peace Day. We wish wars could be stopped forever, just like the frozen bullets. Results There are almost 12000 visitors within the one-day exhibition, 98% of them indicated that they would remember Sept 21st as the Peace Day. Over 160 websites and social media quoted this event, which makes the number of total audiences reach about 1.28 million people in China. After the exhibition tour, the installation was collected and exhibited by Himalaya Art Center.
FROZEN BULLETS
案例简介:简要解释 提醒中国人 9月21日是世界和平日 描述客户的简报 我们大多数人忽视了和平日,因为我们每天都生活在和平中。客户希望更多非战争国家的人站出来呼吁和平。尤其是中国 -- 拥有世界 1/5 人口的国家。 设计过程 我们在一个艺术中心做了一个巨大的装置,用 50,000 根黑色绳子悬挂 100,000 颗子弹。当经过这条 18米长的走廊时,人们会看到冰冻的子弹,感受和平日停止的战争。我们希望战争能永远停止,就像冰冻的子弹一样。 结果 在为期一天的展览中有近 12000 名游客,其中 98% 表示他们会记得 9 月 21 日是和平日。超过 160 家网站和社交媒体引用了这一活动,这使得中国的总观众人数达到了 128万人。展览参观结束后,喜马拉雅艺术中心收集并展出了该装置。
FROZEN BULLETS
案例简介:Brief Explanation Remind the Chinese September 21 is the peace day of the world Describe the brief from the client Most of us neglect the Peace Day because we live in peace every day. Client wants more non-war countries' people to stand out calling peace. Especially China—The country with 1/5 of the world's population. Design Process We made a massive installation which suspended 50,000 bullets with 100,000 black strings in an art center. While passing this 18 meters long corridor, people will see the frozen bullets to feel the war stopped by Peace Day. We wish wars could be stopped forever, just like the frozen bullets. Results There are almost 12000 visitors within the one-day exhibition, 98% of them indicated that they would remember Sept 21st as the Peace Day. Over 160 websites and social media quoted this event, which makes the number of total audiences reach about 1.28 million people in China. After the exhibition tour, the installation was collected and exhibited by Himalaya Art Center.
冰冻子弹
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FROZEN BULLETS
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基本信息
- 广告战役: #Peace One Day-设计与品牌-0b06#
- 广告品牌: Peace One Day
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 汉语
- 媒介平台: 网络
- 获得奖项:
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