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矮一个家伙
案例简介：简要解释 漫长的夏日带来了很多机会来进行皮卡游戏。但是这些游戏很少有合适的人数 -- 有人不可避免地会缺人。所以，如果你是一个热爱运动的孩子，你需要准备好进入任何情况。耐克拥有所有你需要的装备，可以和地球上最伟大的运动员一起度过充满冒险的一天。无论是和 MLB MVP 迈克 · 特劳特和投手加勒特 · 理查兹一起玩 stickball，和三届金牌得主米丝蒂 · 梅 · 特雷诺一起玩沙滩排球，面对曲棍球巨星莱尔和迈尔斯 · 汤普森,被国家足球名人堂的米娅 · 哈姆执教，从 NFL 职业保龄球手安德鲁 · 勒克那里接过触地传球，或者和 NBA 球星安东尼 · 戴维斯一起在球场上结束比赛, 你准备好了。 条目摘要 北美的体育文化从未像现在这样大。但是青年的参与在稳步下降。体育的大生意创造了一个对今天的许多年轻人来说过于严肃和过于结构化的系统。运动的纯洁和创造力被剥夺了。所以，我们有机会恢复比赛的自由，提醒北美的年轻人，如果你不比赛，你就赢不了。该活动的目标是通过用一个包括日常儿童和各种职业运动员在内的故事重新点燃对游戏自由的兴奋，来激励我们的消费者，包括更广泛的观众。我们能够展示梦想，同时整合更广泛的 Gear Up 计划来推动产品和创新。
矮一个家伙
案例简介：Brief Explanation Long summer days lead to lots of opportunity for pick-up games. But those games rarely have the right number of people—someone’s inevitably short a guy.So, if you’re a kid who loves sport, you need to be ready to jump into any situation. And Nike has all the gear you’ll ever need for an adventure-filled day of sport with some of the greatest athletes on the planet.Whether it’s playing stickball with MLB MVP Mike Trout and pitcher Garrett Richards, playing beach volleyball with three-time gold medalist Misty May-Treanor, facing off against lacrosse superstars Lyle and Miles Thompson, getting coached by National Soccer Hall of Famer Mia Hamm, catching a touchdown pass from NFL Pro Bowler Andrew Luck, or finishing the day on the court with NBA star Anthony Davis, with Nike, you’re ready for anything. Entry Summary Sport culture in North America has never been bigger. But youth participation is steadily declining. The big business of sport has created a system that’s too serious and overly structured for many youth today. The purity and creativity have been stripped from sport. So, we had an opportunity to bring back the freedom of play, reminding the youth in North America that you can’t win if you don’t play. The campaign objective was to inspire our consumers, including a broader audience, by reigniting excitement over the freedom of play with a story that included an everyday kid and various pro athletes. We were able to show the dream while incorporating a broader Gear Up initiative to push product and innovation.
Short A Guy
案例简介：简要解释 漫长的夏日带来了很多机会来进行皮卡游戏。但是这些游戏很少有合适的人数 -- 有人不可避免地会缺人。所以，如果你是一个热爱运动的孩子，你需要准备好进入任何情况。耐克拥有所有你需要的装备，可以和地球上最伟大的运动员一起度过充满冒险的一天。无论是和 MLB MVP 迈克 · 特劳特和投手加勒特 · 理查兹一起玩 stickball，和三届金牌得主米丝蒂 · 梅 · 特雷诺一起玩沙滩排球，面对曲棍球巨星莱尔和迈尔斯 · 汤普森,被国家足球名人堂的米娅 · 哈姆执教，从 NFL 职业保龄球手安德鲁 · 勒克那里接过触地传球，或者和 NBA 球星安东尼 · 戴维斯一起在球场上结束比赛, 你准备好了。 条目摘要 北美的体育文化从未像现在这样大。但是青年的参与在稳步下降。体育的大生意创造了一个对今天的许多年轻人来说过于严肃和过于结构化的系统。运动的纯洁和创造力被剥夺了。所以，我们有机会恢复比赛的自由，提醒北美的年轻人，如果你不比赛，你就赢不了。该活动的目标是通过用一个包括日常儿童和各种职业运动员在内的故事重新点燃对游戏自由的兴奋，来激励我们的消费者，包括更广泛的观众。我们能够展示梦想，同时整合更广泛的 Gear Up 计划来推动产品和创新。
Short A Guy
案例简介：Brief Explanation Long summer days lead to lots of opportunity for pick-up games. But those games rarely have the right number of people—someone’s inevitably short a guy.So, if you’re a kid who loves sport, you need to be ready to jump into any situation. And Nike has all the gear you’ll ever need for an adventure-filled day of sport with some of the greatest athletes on the planet.Whether it’s playing stickball with MLB MVP Mike Trout and pitcher Garrett Richards, playing beach volleyball with three-time gold medalist Misty May-Treanor, facing off against lacrosse superstars Lyle and Miles Thompson, getting coached by National Soccer Hall of Famer Mia Hamm, catching a touchdown pass from NFL Pro Bowler Andrew Luck, or finishing the day on the court with NBA star Anthony Davis, with Nike, you’re ready for anything. Entry Summary Sport culture in North America has never been bigger. But youth participation is steadily declining. The big business of sport has created a system that’s too serious and overly structured for many youth today. The purity and creativity have been stripped from sport. So, we had an opportunity to bring back the freedom of play, reminding the youth in North America that you can’t win if you don’t play. The campaign objective was to inspire our consumers, including a broader audience, by reigniting excitement over the freedom of play with a story that included an everyday kid and various pro athletes. We were able to show the dream while incorporating a broader Gear Up initiative to push product and innovation.
矮一个家伙
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Short A Guy
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