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百科全书
案例简介：但是说真的，让我们谈谈包装。谁知道制作 “所有土地上最大的螺丝帽” 会如此美丽？我今天一拿出瓶子，我就已经在策划我可以用华丽的玻璃瓶做什么…… 所以，巨大的螺丝帽 + 令人敬畏的玻璃瓶形状, 感觉就像一个锥形瓶遇到醒酒器…… 只是足够的玻璃细节来保持有趣(从山脊到底部的纹理…… 以及在葡萄皮中发现的抗氧化剂 -- 储量的真正甜蜜的化学结构)…… 更不用说在葡萄酒来自的国家而不是标签上使用邮票的品牌了!哦，然后每个瓶子的盖子上也有鼓舞人心的名言，当任何人要打开它的时候，都不能给他们带来微笑!
百科全书
案例简介：But seriously, lets talk packaging. Who knew making the “largest screwcap in all the land” could be so beautiful? As soon as i pulledthe bottles out today i was already scheming ideas for what i could do with the gorgeous carafes… so, giant screwcap + awesome carafe bottle shape, it feels like an Erlenmeyer flask meets decanter… just enough glass details to keep it interesting (from the ridges to the textaround the base… and that really sweet chemical structure of reservatrol, the antioxidant found in the skin of grapes)… not to mention the branding of using stamps with the countries the wines come from instead of labels! Oh, and then there’s also the inspiring quotes on the lids of each bottle that can’t not bring a smile to anyone’s face when they are about to open it!
Encyclopedia
案例简介：但是说真的，让我们谈谈包装。谁知道制作 “所有土地上最大的螺丝帽” 会如此美丽？我今天一拿出瓶子，我就已经在策划我可以用华丽的玻璃瓶做什么…… 所以，巨大的螺丝帽 + 令人敬畏的玻璃瓶形状, 感觉就像一个锥形瓶遇到醒酒器…… 只是足够的玻璃细节来保持有趣(从山脊到底部的纹理…… 以及在葡萄皮中发现的抗氧化剂 -- 储量的真正甜蜜的化学结构)…… 更不用说在葡萄酒来自的国家而不是标签上使用邮票的品牌了!哦，然后每个瓶子的盖子上也有鼓舞人心的名言，当任何人要打开它的时候，都不能给他们带来微笑!
Encyclopedia
案例简介：But seriously, lets talk packaging. Who knew making the “largest screwcap in all the land” could be so beautiful? As soon as i pulledthe bottles out today i was already scheming ideas for what i could do with the gorgeous carafes… so, giant screwcap + awesome carafe bottle shape, it feels like an Erlenmeyer flask meets decanter… just enough glass details to keep it interesting (from the ridges to the textaround the base… and that really sweet chemical structure of reservatrol, the antioxidant found in the skin of grapes)… not to mention the branding of using stamps with the countries the wines come from instead of labels! Oh, and then there’s also the inspiring quotes on the lids of each bottle that can’t not bring a smile to anyone’s face when they are about to open it!
百科全书
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Encyclopedia
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基本信息
- 广告战役： #Encyclopedia # Francis Coppola#
- 广告品牌： FRANCIS FORD COPPOLA WINERY
- 发布日期： 2009-05-01
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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