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G00D V1RUS
案例简介:即使在必须诊断的专业人士中,具体的语言障碍也是一个巨大的未知。ATELCA 的要求是找到一个改变这种情况的想法。我们将网络病毒传播到大学医学院、教学、语言治疗和心理学,让学生觉得自己是 SLI 的孩子。病毒改变了他们键盘的行为。一种确保他们记得 SLI 的方法。一旦他们已经经历过,病毒会自动卸载。大学通过特洛伊木马 “examalert” 传播我们的病毒。当学生下载它时,病毒自我安装并改变了他们的键盘,让他们体验一个拥有 SLI 的孩子的感觉。
G00D V1RUS
案例简介:The Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA’s request was to get to an idea that changed this situation. We spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard’s behaviour. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically. Universities spread our virus through our Trojan horse ‘ExamAlert’. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.
THE G00D V1RUS
案例简介:即使在必须诊断的专业人士中,具体的语言障碍也是一个巨大的未知。ATELCA 的要求是找到一个改变这种情况的想法。我们将网络病毒传播到大学医学院、教学、语言治疗和心理学,让学生觉得自己是 SLI 的孩子。病毒改变了他们键盘的行为。一种确保他们记得 SLI 的方法。一旦他们已经经历过,病毒会自动卸载。大学通过特洛伊木马 “examalert” 传播我们的病毒。当学生下载它时,病毒自我安装并改变了他们的键盘,让他们体验一个拥有 SLI 的孩子的感觉。
THE G00D V1RUS
案例简介:The Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA’s request was to get to an idea that changed this situation. We spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard’s behaviour. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically. Universities spread our virus through our Trojan horse ‘ExamAlert’. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.
G00D V1RUS
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THE G00D V1RUS
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基本信息
- 广告战役: #THE G00D V1RUS#
- 广告品牌: Atelca
- 发布日期: 2018-01-01
- 行业领域: 其他
- 媒体类别: 短视频 , APP
- 广告语言: 西班牙语
- 媒介平台: 网络
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