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总是 # 像 agirl 一样
案例简介：简要解释 我们拍摄了一个社会实验，要求成人和年轻女孩做一些 “像女孩一样” 的事情，以揭露这个短语是如何普遍使用的侮辱，影响女孩的自信; 尤其是在青春期, 当他们经历了戏剧性的信心下降。我们假设当我们要求成年人做 “像女孩一样” 的事情时,他们会滑稽地四处跳跃，甚至女人也会嘲笑自己，而不会三思而后行，因为这个想法被普遍接受。相比之下，我们认为年轻的青春期前女孩比成年人对负面意义的社会意识更少，她们会不羁、自信地做出反应，全力以赴。这部电影证明了这个假设，并通过挑衅性的讨论、自我实现和对这个短语的最终回收来聚焦文化问题。为了激发社会变革，这部电影要求女孩们在推特和其他社交媒体上分享她们所做的令人惊叹的事情，以对抗这种古老的性别偏见。
总是 # 像 agirl 一样
案例简介：Brief Explanation We filmed a social experiment asking adults and young girls to do things ‘Like A Girl’ to expose how the phrase is a pervasive, commonly used insult that affects a girl’s confidence; especially during puberty, when they experience a dramatic confidence drop.We hypothesized that when we asked adults to do things “’Like A Girl’, they would prance around comically, and that even women would mock themselves without thinking twice about it, because the idea was so commonly accepted. In contrast, we believed that young pre-pubescent girls, who are less socially aware than adults of the negative meaning, would respond uninhibited, confident and give it their all. The film proves the hypothesis and spotlights the cultural issue through provocative discussion, self-realization and an ultimate reclaiming of the phrase. To spark social change, the film then asks girls to share the amazing things they do #LikeAGirl on Twitter and other social media to combat this age-old gender prejudice.
Always #LikeAGirl
案例简介：简要解释 我们拍摄了一个社会实验，要求成人和年轻女孩做一些 “像女孩一样” 的事情，以揭露这个短语是如何普遍使用的侮辱，影响女孩的自信; 尤其是在青春期, 当他们经历了戏剧性的信心下降。我们假设当我们要求成年人做 “像女孩一样” 的事情时,他们会滑稽地四处跳跃，甚至女人也会嘲笑自己，而不会三思而后行，因为这个想法被普遍接受。相比之下，我们认为年轻的青春期前女孩比成年人对负面意义的社会意识更少，她们会不羁、自信地做出反应，全力以赴。这部电影证明了这个假设，并通过挑衅性的讨论、自我实现和对这个短语的最终回收来聚焦文化问题。为了激发社会变革，这部电影要求女孩们在推特和其他社交媒体上分享她们所做的令人惊叹的事情，以对抗这种古老的性别偏见。
Always #LikeAGirl
案例简介：Brief Explanation We filmed a social experiment asking adults and young girls to do things ‘Like A Girl’ to expose how the phrase is a pervasive, commonly used insult that affects a girl’s confidence; especially during puberty, when they experience a dramatic confidence drop.We hypothesized that when we asked adults to do things “’Like A Girl’, they would prance around comically, and that even women would mock themselves without thinking twice about it, because the idea was so commonly accepted. In contrast, we believed that young pre-pubescent girls, who are less socially aware than adults of the negative meaning, would respond uninhibited, confident and give it their all. The film proves the hypothesis and spotlights the cultural issue through provocative discussion, self-realization and an ultimate reclaiming of the phrase. To spark social change, the film then asks girls to share the amazing things they do #LikeAGirl on Twitter and other social media to combat this age-old gender prejudice.
总是 # 像 agirl 一样
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Always #LikeAGirl
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基本信息
- 广告战役： #Always-影视-d625#
- 广告品牌： Always
- 发布日期： 2014-06-26
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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