案例简介：丰田是如此可靠，以至于很少需要司机打开汽车的引擎盖看一看。下面是什么仍然是个谜。所以德尔 · 坎波 · 萨奇和萨奇 · 马德里开发了一个移动应用程序来揭示里面的神秘故事。 该应用程序通过车牌识别识别任何丰田车型，并将其渲染为完全相同的颜色、相同的型号、相同的车牌。然后引擎盖打开，揭开内幕。里面隐藏着各种各样的故事; 两个恋人之间的亲密时刻，一个惊喜的生日聚会，涉及穿深色西装的男人的可疑行为，以及偷偷地偷看几个好莱坞传奇人物。 该应用程序已经成为苹果商店西班牙第二受欢迎的下载，下载量为 100,000，在谷歌西班牙游戏中排名第一。 这个想法是由马克西 · 伊兹科夫和萨奇欧洲首席创意官马里亚诺 · 塞金提出的。在评论这款应用的成功时，他们都同意: “我们非常自豪我们至少在一周内击败了 Candy Crush。" 该应用程序是将丰田变成新媒体渠道的综合活动的一部分。除了应用程序之外，活动的其他元素还包含三个电视节目，印刷、户外和数字。

案例简介：Toyotas are so reliable that there is rarely a need for a driver to open the hood of the car and take a look. What lies beneath remains a mystery. So Del Campo Saatchi & Saatchi Madrid developed a mobile app to reveal the mysterious stories to be found inside. The app recognises any Toyota model by license plate recognition and renders it exactly, same colour, same model, same license plate. The hood then opens to uncover the inside story. There are an assortment of stories hidden inside; an intimate moment between two lovers, a surprise birthday party, suspicious behaviour involving men in dark suits and a sneaky peek at a couple of Hollywood legends. The application has become the second most popular download from the Apple Store Spain with 100,000 downloads, and number 1 on Google Play Spain. The idea was developed by Maxi Itzkoff and Mariano Serkin, Chief Creative Officers Saatchi Europe. Commenting on the success of the app, they both agreed that: “We are very proud we beat Candy Crush at least for a week.” The app is part of an integrated campaign which turns Toyotas into a new media channel. As well as the app, other elements of the campaign contain three TV spots, print, outdoor and digital.

神秘的故事 | Mysterious Stories

案例简介：丰田是如此可靠，以至于很少需要司机打开汽车的引擎盖看一看。下面是什么仍然是个谜。所以德尔 · 坎波 · 萨奇和萨奇 · 马德里开发了一个移动应用程序来揭示里面的神秘故事。 该应用程序通过车牌识别识别任何丰田车型，并将其渲染为完全相同的颜色、相同的型号、相同的车牌。然后引擎盖打开，揭开内幕。里面隐藏着各种各样的故事; 两个恋人之间的亲密时刻，一个惊喜的生日聚会，涉及穿深色西装的男人的可疑行为，以及偷偷地偷看几个好莱坞传奇人物。 该应用程序已经成为苹果商店西班牙第二受欢迎的下载，下载量为 100,000，在谷歌西班牙游戏中排名第一。 这个想法是由马克西 · 伊兹科夫和萨奇欧洲首席创意官马里亚诺 · 塞金提出的。在评论这款应用的成功时，他们都同意: “我们非常自豪我们至少在一周内击败了 Candy Crush。" 该应用程序是将丰田变成新媒体渠道的综合活动的一部分。除了应用程序之外，活动的其他元素还包含三个电视节目，印刷、户外和数字。

神秘的故事 | Mysterious Stories

案例简介：Toyotas are so reliable that there is rarely a need for a driver to open the hood of the car and take a look. What lies beneath remains a mystery. So Del Campo Saatchi & Saatchi Madrid developed a mobile app to reveal the mysterious stories to be found inside. The app recognises any Toyota model by license plate recognition and renders it exactly, same colour, same model, same license plate. The hood then opens to uncover the inside story. There are an assortment of stories hidden inside; an intimate moment between two lovers, a surprise birthday party, suspicious behaviour involving men in dark suits and a sneaky peek at a couple of Hollywood legends. The application has become the second most popular download from the Apple Store Spain with 100,000 downloads, and number 1 on Google Play Spain. The idea was developed by Maxi Itzkoff and Mariano Serkin, Chief Creative Officers Saatchi Europe. Commenting on the success of the app, they both agreed that: “We are very proud we beat Candy Crush at least for a week.” The app is part of an integrated campaign which turns Toyotas into a new media channel. As well as the app, other elements of the campaign contain three TV spots, print, outdoor and digital.

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神秘的故事 | Mysterious Stories

暂无简介