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爱情
案例简介：两个品牌: Bushe Bakery Cafe，一个完美的约会场所，开辟了一个新的地点，Sansara 乐队，推出了一首新的情歌 -- 两者都想接触到相同的观众: 那些喜欢在社交媒体上分享他们最重要经历的人。这场运动源于一个真实的爱情故事。见见尼古拉Bushe 是年轻的贝克，他坠入了爱河。我们帮助他通过 Instagram 的故事讲述他的感受，然后是他所爱的女孩。在一天之内，他打破了超过 100 个 Instagram 的故事，属于著名音乐家、演员、喜剧演员、电视和广播明星、舞者、摄影师、模特,还有她的许多朋友。 300万多人观看了这些故事。没有预算，只有爱的力量继续下去，我们让整个国家都在谈论 “最后的浪漫”。 “每个人都在等待女孩的反应。几天后，他们在新的 Bushe 面包店咖啡馆相遇.在 Sansara 的音乐视频中。这段视频出现在 YouTube 趋势上，在电视上播放，并在社交媒体上获得了超过 400万的浏览量。面包店预定了整整一个月，因为每个人都想看著名的面包师,谁还在那个地方工作。
爱情
案例简介：Two Brands:Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song- both wanted to reach the same audience: those who like to share their most important experiences on social media.The campaign was born from a real love story.Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves.In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends.Over 3 million people watched the stories.With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic."Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video.The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media.The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location.
LoveStories
案例简介：两个品牌: Bushe Bakery Cafe，一个完美的约会场所，开辟了一个新的地点，Sansara 乐队，推出了一首新的情歌 -- 两者都想接触到相同的观众: 那些喜欢在社交媒体上分享他们最重要经历的人。这场运动源于一个真实的爱情故事。见见尼古拉Bushe 是年轻的贝克，他坠入了爱河。我们帮助他通过 Instagram 的故事讲述他的感受，然后是他所爱的女孩。在一天之内，他打破了超过 100 个 Instagram 的故事，属于著名音乐家、演员、喜剧演员、电视和广播明星、舞者、摄影师、模特,还有她的许多朋友。 300万多人观看了这些故事。没有预算，只有爱的力量继续下去，我们让整个国家都在谈论 “最后的浪漫”。 “每个人都在等待女孩的反应。几天后，他们在新的 Bushe 面包店咖啡馆相遇.在 Sansara 的音乐视频中。这段视频出现在 YouTube 趋势上，在电视上播放，并在社交媒体上获得了超过 400万的浏览量。面包店预定了整整一个月，因为每个人都想看著名的面包师,谁还在那个地方工作。
LoveStories
案例简介：Two Brands:Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song- both wanted to reach the same audience: those who like to share their most important experiences on social media.The campaign was born from a real love story.Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves.In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends.Over 3 million people watched the stories.With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic."Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video.The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media.The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location.
爱情
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LoveStories
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基本信息
- 广告战役： #LoveStories#
- 广告品牌： Bushe Bakery
- 发布日期： 2018-10-01
- 行业领域： 餐饮/饮食 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 俄语
- 媒介平台： 网络
- 获得奖项：
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