Happy Being Single on Valentine's Day|海报/平面,APP|广告营销案例【ADGuider广告指南】

情人节快乐单身

案例简介：问题/挑战: Sour Patch是一种软糖品牌，旨在在任何日子为世界上的每个人带来幸福。然而，在情人节期间，单身的人似乎缺乏幸福感，因为他们是单身，并且被无意中忽略了。问题的根源: 显然，因为地球上的任何地方都变成了一个 '爱的空间'。例如，在社交媒体空间上，人们发出爱情信息或炫耀他们的 “可爱鸽派” 关系，而许多地方则为恋人安排活动并为情侣出售物品。解决方案: 将爱的空间变成单身的空间，为单身人士恢复幸福处决: 恋人的情人节第一次变成单身人士的幸福日，因为我们将恋人的空间变成了单身人士的空间: -将情人礼品盒更改为 “单个” 礼品盒: 在情人节期间，情人礼品盒是随处可见的受欢迎商品。所以我们把它们变成单身人士的礼品盒，这样他们就可以在这段时间里尽情享受。 -社交媒体上单身人士的技巧: 社交媒体上有很多内容，提供了有关如何使情人节完美的技巧和提示。单身人士呢？我们将情人节主题内容改为有关如何快乐约会的技巧，改为 “如何度过情人节快乐” 的技巧。 -将情人剧院改为 “单身” 剧院: 情人节期间，许多情人手拉手走进剧院，这也使单身人士去剧院时也感到不舒服。因此，Sour Patch将带他们观看电影 “淡季” (泰国电影的名字可以翻译为 “快乐的单身一天”)，以便单身人士可以对自己的单身感到满意，并在恋人去的剧院中度过浪漫的气氛。

情人节快乐单身

案例简介：Problems/Challenges: Sour Patch is a brand of soft candy created to bring happiness to everyone in the world on any days. However, during Valentine’s Day, single people seem to lack happiness as they are single and are unintentionally neglected. The origin of the problems: Obviously, because everywhere on earth has become a ‘space of love’. For example, on Social Media space, people send out love messages or show off their ‘lovey dovey’ relationship while many places arrange events for lovers and sells items for couples. The Solutions: Changing the space of love into the space of singleness to recover the happiness for the single people The Executions: The first time ever that Valentine’s Day for lovers is changed into the day of happiness for single people as we change the space of lovers to space for single people: - Changing lover gift box to ‘single’ gift box: During Valentine’s Day, lover gift boxes are popular merchandise that can be found everywhere. So we change them into gift boxes for single people so that they can enjoy themselves during the time. - Tricks for single people on social media: There are so many contents in social media providing tricks and tips on how to make Valentine's Day perfect. What about single people? We change the Valentine theme contents with tricks about how to date happily to tricks about ‘how to survive Valentine’s Day happily’ instead. - Changing Lover Theatre to ‘Single’ Theatre: Many lovers walk hand in hand into theatres during Valentine’s Day which make single people feel uncomfortable when they go to theatre too. So, Sour Patch will take them to watch the movie ‘Low Season’ (Thai movie of which name can be back translated as ‘Happy Single Day) so single people can be happy with their singleness and survive the romantic atmosphere in the theatres where lovers go to.