Transfer A Fan (197s)|短视频,海报/平面|广告营销案例【ADGuider广告指南】

转移风扇 (197 s)

案例简介：转移风扇真正的风扇是不出售的。还是他们？德国德甲正在进行一年一度的冬歇期。随着足球被搁置，来自世界各地的球迷不得不在没有他们最喜欢的运动的情况下等待和坐着度过假期。但是，尽管实际比赛在一年中的这个时候暂停，冬季转会窗口已经打开，球员正在出售。俱乐部很高兴签下将会影响下半赛季的球员，并且愿意为明星球员提供很多钱来改变颜色。但是足球不仅仅是球员，而是由球迷塑造和制造的。他们是团队背后的关键因素。如果一个俱乐部有一个愿望，那就是忠实的球迷。在这部在线电影中，3 名铁杆粉丝对一种新的转会窗口感到惊讶。一个 mercato，它不是关于购买球员，而是关于购买真正的球迷。在这个 “忠诚测试” 中，两名假足球经纪人向这些忠诚的球迷提供了从他们的球队转移到竞争对手俱乐部的机会。金钱能买到他们的忠诚吗？他们会为了高价出卖自己的颜色吗？€ 100K 足够了吗？€ 150 K？€ 200 K？甚至是一辆车？还是真正的粉丝根本不出售？这个相当非常规的实验的结果证明足球不仅仅是一种运动，它是一种生活方式。这部在线电影是由比利时广告公司 Duval Guillaume 和制作公司成人制作的。埃里克 · 布尔金斯坐在导演的椅子上，制作了一个有趣的展示作品，没有真正的粉丝没有受到影响。只有一个问题: 你会怎么做？# Showyourcolors

转移风扇 (197 s)

案例简介：Transfer a Fan True fans are not for sale. Or are they? The German Bundesliga is on its annual winter break. As football is on hold, fans from all over the world have to just wait and sit through the holiday season without their favourite sports. But although the actual playing is paused at this time of the year, the winter transfer window is open and players are for sale. Clubs are excited to make signings that will shape the second half of the season and are willing to offer a lot of money for star players to change colors. But more than players, football is shaped and made by its fans. They are the crucial element behind the teams. If a club has one wish, it’s loyal fans. In this online film, 3 die-hard fans are surprised by a new kind of transfer window. A mercato where it’s not about buying players but about buying actual fans instead. In this ‘loyalty test’ two fake football agents offer these loyal fans a transfer from their team to a rival club. Can money buy their loyalty? Would they betray their colors for a high price? Is €100K enough? €150K? €200K? Or even a car? Or are true fans simply not for sale? The outcome of this rather unconventional experiment proves that football is more than just a sport, it’s a way of life. The online film was created by the Belgian advertising agency Duval Guillaume and production company Adult. Erik Bulckens took his place in the director's chair and made an entertaining showpiece that leaves no true fan untouched. Only one question remains: what would you do? #showyourcolors