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窥视孔
案例简介:我们制作了窥视洞贴纸,放在迪拜夜总会的男性厕所里。贴纸被放置在适当高度的小便池和马桶上面,以推动斧头效果,并给男性目标观众一点笑声。 向阿联酋的男性青年发射斧头除臭剂。 作为媒体组合的一部分,我们在迪拜的夜总会举办了一系列斧头赞助的俱乐部之夜。夜总会是吸引目标观众并将斧头效果信息带回家的最佳场所。这也给了我们品尝产品的机会,也是男生认识女孩的最佳地点。 经过一年的俱乐部活动,Axe 的销量份额从 6.8 上升到 7.6,AXE 成为联合利华阿拉伯投资组合中增长最快的品牌。
窥视孔
案例简介:We created Peep Hole stickers that were placed in the male toilets at Night Clubs in Dubai. The stickers were placed above urinals and toilet bowls at the appropriate height to drive home the AXE Effect, and give the male target audience a bit of a laugh. Launch AXE Deodorant to the male youth in the UAE. As part of the media mix we did a series of AXE sponsored club nights at Night Clubs in Dubai. The night clubs were the perfect place to catch our target audience, and drive home the AXE Effect message. It also gave us the chance to sample the product, and was the perfect locations for guys to meet girls. After a year of club events, Axe volume shares rose from 6.8 to 7.6, and AXE became the fastest-growing brand in the Unilever Arabia portfolio.
Peep Hole
案例简介:我们制作了窥视洞贴纸,放在迪拜夜总会的男性厕所里。贴纸被放置在适当高度的小便池和马桶上面,以推动斧头效果,并给男性目标观众一点笑声。 向阿联酋的男性青年发射斧头除臭剂。 作为媒体组合的一部分,我们在迪拜的夜总会举办了一系列斧头赞助的俱乐部之夜。夜总会是吸引目标观众并将斧头效果信息带回家的最佳场所。这也给了我们品尝产品的机会,也是男生认识女孩的最佳地点。 经过一年的俱乐部活动,Axe 的销量份额从 6.8 上升到 7.6,AXE 成为联合利华阿拉伯投资组合中增长最快的品牌。
Peep Hole
案例简介:We created Peep Hole stickers that were placed in the male toilets at Night Clubs in Dubai. The stickers were placed above urinals and toilet bowls at the appropriate height to drive home the AXE Effect, and give the male target audience a bit of a laugh. Launch AXE Deodorant to the male youth in the UAE. As part of the media mix we did a series of AXE sponsored club nights at Night Clubs in Dubai. The night clubs were the perfect place to catch our target audience, and drive home the AXE Effect message. It also gave us the chance to sample the product, and was the perfect locations for guys to meet girls. After a year of club events, Axe volume shares rose from 6.8 to 7.6, and AXE became the fastest-growing brand in the Unilever Arabia portfolio.
窥视孔
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Peep Hole
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The AXE Effect
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