QR TKS|短视频,户外|广告营销案例【ADGuider广告指南】

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案例简介：圣卡萨德米塞里科迪亚是巴西最重要的血库之一，它需要增加定期捐献者的数量。如果你不知道谁会接受献血，这种经历往往会有点令人沮丧。你必须排队等候，人们在你的静脉中插入一根针，然后他们贴一个胶带来愈合那个小伤口，仅此而已。你的血液流向一个你不认识的人，你再次捐赠的唯一原因是你的责任感。为了让捐赠者回来，献血需要一种情感体验。

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案例简介：Santa Casa de Misericórdia is one of the most important blood banks in Brazil and it needed to increase the numbers of regular donors. If you donate blood without knowing who is going to receive it, the experience tends to be a little frustrating. You have to wait in line, people insert a needle into your vein, then they stick an adhesive plaster to heal that little wound and that's it. Your blood goes to a person you don't know and the only reason for you to donate again is your sense of responsibility. To keep donors coming back, blood donation needed to be an emotional experience.