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祖先: Red Consultancy的闪电战
案例简介:
祖先: Red Consultancy的闪电战
案例简介:
Ancestry: The Blitz by Red Consultancy
案例简介:
Ancestry: The Blitz by Red Consultancy
案例简介:
祖先: Red Consultancy的闪电战
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Ancestry: The Blitz by Red Consultancy
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To mark 80 years since the start of The Blitz, Ancestry, the global leader in family history, has commissioned the creation of a new collection of art depicting life during The Blitz and World War II.The 80 pieces of art, available to view on Ancestry.co.uk/Blitz80, are based on real-life stories discovered in wartime records available on Ancestry and aim to bring to life the extraordinary ‘everyday’ lives and efforts of people all over the country and the British spirit that shone through whilst they lived and served on the home front.The campaign, created by Ancestry’s UK PR agency, Red Consultancy, was inspired by the War Artists Advisory Committee (WAAC) which was established at the outbreak of World War II by the UK Government’s Ministry of Information. Its aim was to compile a comprehensive artistic record of Britain throughout the war and by the end of World War II, included 5,570 pieces. The original records are held at The National Archives, in Kew.CreditsClient: AncestryPR Agency: Red ConsultancyCreative Agency: AnomalyMedia Agency: the7starsSocial Media Agency: 1000headsPerformance: PerformicsInfluencer Agency: Social ChainWeb Builders: Feed*The following OOH home sites will be showcasing The Blitz artwork:Cardiff – Super MotionManchester – The Screen @ PrintworksBirmingham – The Screen @ New StreetSouthampton – The Screen @ West QuayGlasgow – The Screen @ St EnochPlymouth – Drake Circus Shopping MallDigital 6 sheets will also be seen in city centres in Bristol, Liverpool, Sheffield, Portsmouth, Coventry and LondonPiccadilly Lights Activation:Creative Agency: AnomalyExecutive Creative Director: Joe CorcoranCreatives: Mike WhitesideCreatives: Ben RobinsonAnimation & Post Production: Blind PigExecutive Producer: Thierry LevyCreative Director: Ric ComlineCreative Lead: Sean CooperAnimation: Sean Cooper, Lawrence ScanlonArtists who produced artworks for The Blitz activity include:Danni Simpson, BelfastLiu Mengxia, BirminghamLuke Brookes, StaffordshireAndy Council, BristolAnna Marrow, BristolNay Groves, BristolGareth Brown, CardiffMatt Joyce, CardiffSam Dawson, CardiffHarri Davidson, CardiffJenny Shufflebotham, CoventryMichael Snodgrass, CoventryMegan Menzies, EssexKatie Smith, GlasgowGreg McIndoe, GlasgowJack Holland, KentChloe Hall, LeicesterSophie Green, LiverpoolKatie Pinch, LiverpoolShana Lohrey, LondonElliot Byrne, LondonTom Cox, LondonKrystal Wong, LondonAdebayo Bolaji, LondonNathan Bowen, LondonJoey Yu, LondonAlex Francis, ManchesterDanielle Rhoda, ManchesterCharlotte Leadley, PlymouthScott Wilson, PlymouthLaura Crouch PortsmouthRyan Mosley, SheffieldAmy Kate Wolfe, Swansea
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