Heineken has launched another 'When You Drive, Never Drink' responsible consumption campaign featuring father and son duo, and former Formula 1 World Champions, Keke and Nico Rosberg.Through a relatable story of familial rivalry, where the pair compete with each other in activities such as tennis and fishing, the TV commercial highlights that no matter how confident a driver you are, the best driver is always the one that doesn't drink and drive.The insight for the campaign was drawn from Heineken's global research on drink driving triggers. This shows that overconfidence in driving ability after consuming alcohol is a key cause of drink driving. The research also showed that the prominence of alcohol-free options, such as Heineken 0.0, made a positive impact on drink driving behaviour.CreditsHEINEKENSr. Director Global Heineken® Brand: Gianluca Di TondoIntegrated Communication & CMI Manager Global Heineken® Brand Global Commerce: Daniela IebbaHeineken® Communication Manager Global Heineken® Brand Team: Jose Antonio CasillasHeineken® Global Communication Manager Global Heineken Brand Team: Jessica SetiawanSponsorship Lead F1: Ben PincusPUBLICIS ITALYATLGlobal Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana BoccassiniGlobal Executive Creative Director: Luissandro Del GobboGlobal Executive Creative Director: Marco VenturelliGlobal Executive Creative Director: Luca CinquepalmiHead of Art: Costanza RossiCreative Supervisor: James AndrewsInternational Strategic Planner: James MooreHead TV Production: Mariella MaioranoTV Producer: Tania Dal PraWorldwide Account Director: David PagnoniInternational Client Service Director: Eleni CharakleiaAccount Director: Silvia GhirettiSenior Account Manager: Jan WojtkowskiDigitalGlobal Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana BoccassiniGlobal Executive Creative Director: Luissandro Del GobboGlobal Executive Creative Director: Marco VenturelliGlobal Executive Creative Director: Luca CinquepalmiHead of Art: Costanza RossiCreative Supervisor: James AndrewsInternational Strategic Planner: James MooreSenior Strategist: Stuart WilliamsHead TV Production: Mariella MaioranoDigital producer: Jonathan GrassiWorldwide Account Director: David PagnoniInternational Client Service Director: Eleni CharakleiaDigital Account Director: Alexandra StoicaSenior Account Manager: Jan WojtkowskiPRODUCTIONProduction Company: Bacon CopenhagenDirector: Martin WernerDOP: Martin RuheExecutive Producer: Mette JermiinProducer: Samuel CantorProduction Designer: Peter GrantCostume Designer: Pernille HolmEditor: Russell IckePost Production Company: MPC LondonExecutive Producer: Dafydd UpsdellSound Engineer: Raj Sehgal (Grand Central Recording Studio London)