Direct Line has launched its ‘Fast Response’ campaign to promote its new home proposition, which will see action within 24 hours to help customers deal with devastation to the home following a leak. The campaign, created by Saatchi & Saatchi London, shows a group of teens in a state of panic, after a severe leak during a house party has left the house in a state of disarray. As the teenagers despair with their heads in their hands, Winston Wolf and a team of specialists swoop in to help mop up the mayhem, and water, caused by the leak.Spanning TV, radio, digital and paid search, the campaign has been devised to resonate with consumers at the moment they start anticipating getting home, including when they begin their commute home from work or when they are headed home after a holiday.CreditsCREATIVE DIRECTOR: Adam ChiappeART DIRECTOR AND COPYWRITER: Mia Silverman, Sophie BrownessPLANNERS: Sam Wise, James MitchellACCOUNT HANDLERS: Adam Morrison, Paul McHugh, Theo MoranAGENCY PRODUCERS: Marie Hughes, Nia MacleanMEDIA BUYING AGENCY: MediacomPRODUCTION COMPANY: OutsiderDIRECTOR: David GrayPRODUCER: Joseph TaussigPOST-PRODUCTION COMPANY: MPCEXPOSURE: TV, Digital