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丈夫
案例简介：简要说明: 大多数关于老年痴呆症的现有运动都集中在记忆丧失的相同信息上。我们面临的挑战是找到一个新的角度，在我们建立意识的目标上取得成功，但也传达了一个更有影响力的、情感上突出的信息。 描述客户的简报: 我们的客户，阿尔茨海默氏症协会，给了我们关于发展这种疾病的意识建设运动的指令。 设计过程: “阿尔茨海默氏症画廊” 运动背后的想法是通过让观众站在患有阿尔茨海默氏症的人的立场上，来戏剧化阿尔茨海默氏症悲剧影响的象征性视觉联系。图像被扭曲、模糊、乱码和令人心碎地悼念那些老年痴呆症患者的亲人，唤起人们对疾病及其广泛影响的情感/感知理解。 结果: 除了大量宣传、博客对话、点击和捐赠之外，最重要的结果是国际媒体 (英国《每日邮报》 http://tinyurl.com/kuhsck3 ) 用我们的设计来说明新的医学研究，该研究显示阿尔茨海默氏症不仅影响你的记忆，还影响 “颜色、意识和处理 [事物的能力”，还影响你的视野。'
丈夫
案例简介：Brief Explanation: Most existing campaigns about Alzheimer’s are focused on the same message of memory loss. Our challenge was to find a new angle that would succeed in our goal of building awareness but also deliver a more impactful, emotionally salient message. Describe the brief from the client: Our client, the Alzheimer’s Association, gave us the directive to develop an awareness-building campaign about the disease. Design Process: The idea behind the “Alzheimer’s Gallery” campaign was to dramatize a symbolic visual connection of the tragic impacts of Alzheimer’s by placing the viewer in the shoes of someone suffering from the disease. Images are distorted, hazy, garbled and heartbreaking tributes to loved ones of those with Alzheimer’s that evoke an emotional/perceptual understanding of the illness and its widespread effects. Results: Beyond much publicity, conversation in blogs, clicks & donations, the most important result was International press (UK’s Daily Mail http://tinyurl.com/kuhsck3 ) used our designs to illustrate new medical research that shows Alzheimer’s impacts not only your memory but also 'color, awareness and your ability to process [things] but also your field of vision.’
Husband
案例简介：简要说明: 大多数关于老年痴呆症的现有运动都集中在记忆丧失的相同信息上。我们面临的挑战是找到一个新的角度，在我们建立意识的目标上取得成功，但也传达了一个更有影响力的、情感上突出的信息。 描述客户的简报: 我们的客户，阿尔茨海默氏症协会，给了我们关于发展这种疾病的意识建设运动的指令。 设计过程: “阿尔茨海默氏症画廊” 运动背后的想法是通过让观众站在患有阿尔茨海默氏症的人的立场上，来戏剧化阿尔茨海默氏症悲剧影响的象征性视觉联系。图像被扭曲、模糊、乱码和令人心碎地悼念那些老年痴呆症患者的亲人，唤起人们对疾病及其广泛影响的情感/感知理解。 结果: 除了大量宣传、博客对话、点击和捐赠之外，最重要的结果是国际媒体 (英国《每日邮报》 http://tinyurl.com/kuhsck3 ) 用我们的设计来说明新的医学研究，该研究显示阿尔茨海默氏症不仅影响你的记忆，还影响 “颜色、意识和处理 [事物的能力”，还影响你的视野。'
Husband
案例简介：Brief Explanation: Most existing campaigns about Alzheimer’s are focused on the same message of memory loss. Our challenge was to find a new angle that would succeed in our goal of building awareness but also deliver a more impactful, emotionally salient message. Describe the brief from the client: Our client, the Alzheimer’s Association, gave us the directive to develop an awareness-building campaign about the disease. Design Process: The idea behind the “Alzheimer’s Gallery” campaign was to dramatize a symbolic visual connection of the tragic impacts of Alzheimer’s by placing the viewer in the shoes of someone suffering from the disease. Images are distorted, hazy, garbled and heartbreaking tributes to loved ones of those with Alzheimer’s that evoke an emotional/perceptual understanding of the illness and its widespread effects. Results: Beyond much publicity, conversation in blogs, clicks & donations, the most important result was International press (UK’s Daily Mail http://tinyurl.com/kuhsck3 ) used our designs to illustrate new medical research that shows Alzheimer’s impacts not only your memory but also 'color, awareness and your ability to process [things] but also your field of vision.’
丈夫
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Husband
暂无简介
基本信息
- 广告战役： #Alzheimer's Association-平面-9d93#
- 广告品牌： Alzheimer's Association
- 发布日期： 2014-02-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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"Husband" by Alzheimer's
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