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街区项目
案例简介:简要说明: 拼字游戏在法国是一种流行的经典棋盘游戏,但有一个有点过时和沉闷的形象。为了吸引下一代潜在玩家,这需要更新。我们再次建立在美丽的单词运动上,单词在拼字游戏中相遇,创造精彩的新单词。在拼字游戏骗子的疯狂规则下,我们在柏林一座巨大建筑的表面上编排了 60 多个著名的拼字游戏瓷砖。盛装打扮的演员在剧中扮演文字,6-60 岁的观众见证了玩拼字骗子的古怪经历。
街区项目
案例简介:Brief Explanation: Scrabble is a popular, classic board game in France but has a somewhat dated and dull image. That needed to be refreshed in order to appeal to the next generations of potential players. We built again on the Beautiful Word campaign, where words meet in a game of Scrabble to create wonderful new ones. Under the crazy rules of Scrabble Trickster, we choreographed over 60 of the famous Scrabble tiles on the face of a vast building in Berlin. Costumed actors portrayed words in play, and a staged audience of 6-60 year-olds witnessed the wacky experience of playing Scrabble Trickster.
The Block Project
案例简介:简要说明: 拼字游戏在法国是一种流行的经典棋盘游戏,但有一个有点过时和沉闷的形象。为了吸引下一代潜在玩家,这需要更新。我们再次建立在美丽的单词运动上,单词在拼字游戏中相遇,创造精彩的新单词。在拼字游戏骗子的疯狂规则下,我们在柏林一座巨大建筑的表面上编排了 60 多个著名的拼字游戏瓷砖。盛装打扮的演员在剧中扮演文字,6-60 岁的观众见证了玩拼字骗子的古怪经历。
The Block Project
案例简介:Brief Explanation: Scrabble is a popular, classic board game in France but has a somewhat dated and dull image. That needed to be refreshed in order to appeal to the next generations of potential players. We built again on the Beautiful Word campaign, where words meet in a game of Scrabble to create wonderful new ones. Under the crazy rules of Scrabble Trickster, we choreographed over 60 of the famous Scrabble tiles on the face of a vast building in Berlin. Costumed actors portrayed words in play, and a staged audience of 6-60 year-olds witnessed the wacky experience of playing Scrabble Trickster.
街区项目
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The Block Project
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基本信息
- 广告战役: #Scrabble-影视-e702#
- 广告品牌: Scrabble
- 发布日期: 2000
- 行业领域: 互联网服务 , 游戏
- 媒体类别: 短视频
- 广告语言: 法语
- 媒介平台: 网络
- 获得奖项:
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