Housewife|海报/平面|广告营销案例【ADGuider广告指南】

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家庭主妇

案例简介：活动将纽约市最具标志性和最受欢迎的热狗连锁店木瓜王推向纽约以外的第一个市场洛杉矶。该活动的重点是利用该品牌的纽约传统，同时吸引洛杉矶独特的观察。一辆木瓜王食品卡车被动员起来，以两个角色袭击关键社区: 1。唤起对商店开业日期的兴奋。2。通过社交媒体向那些与品牌相关的人提供样品产品。与此同时，纽约态度的户外木板覆盖了好莱坞，向当地人传达重大新闻。

家庭主妇

案例简介：Campaign launching New York City's most iconic and beloved hot dog chain, Papaya King, into Los Angeles, the first market outside of New York. The campaign focused on a strategy of leveraging the New York heritage of the brand while at the same time hitting on observations uniquely LA. A Papaya King food truck was mobilized to hit key neighborhoods with two roles: 1. Drum up excitement about the store's opening date. 2. Sample product to those connected to the brand through social media. Meanwhile outdoor boards with a New York attitude blanketed Hollywood communicating the big news to locals.