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Orcon + Iggy Pop
案例简介：简介: Orcon 是一家新西兰电信公司。尽管提供了更快的宽带和卓越的客户服务，但在由大型企业 (沃达丰和电信) 主导的市场中，这还是相对未知的。因此，该机构的总体简报旨在提高人们对这种卓越宽带服务的认识。我们的策略是通过举办一次重大的在线活动来传达这一点 -- 实际上是一次大规模的产品展示 -- 并通过让国家参与进来来建立对 Orcon 的认识。虽然我们必须向品牌吸引新客户，但活动的每个阶段都首先从与现有 Orcon 客户沟通开始。
Orcon + Iggy Pop
案例简介：Brief: Orcon is a New Zealand telecommunications company. Despite offering faster broadband and superior customer service, it was relatively unknown in a market dominated by the huge corporates (Vodafone and Telecom). The agency’s overall brief was therefore to raise awareness of this superior broadband offering. Our strategy was to communicate this by staging a major online event – in effect a mass product demonstration – and build awareness of Orcon by engaging the nation with it. While we had to attract new customers to the brand, every stage of the campaign began by communicating firstly with existing Orcon customers.
Orcon + Iggy Pop
案例简介：简介: Orcon 是一家新西兰电信公司。尽管提供了更快的宽带和卓越的客户服务，但在由大型企业 (沃达丰和电信) 主导的市场中，这还是相对未知的。因此，该机构的总体简报旨在提高人们对这种卓越宽带服务的认识。我们的策略是通过举办一次重大的在线活动来传达这一点 -- 实际上是一次大规模的产品展示 -- 并通过让国家参与进来来建立对 Orcon 的认识。虽然我们必须向品牌吸引新客户，但活动的每个阶段都首先从与现有 Orcon 客户沟通开始。
Orcon + Iggy Pop
案例简介：Brief: Orcon is a New Zealand telecommunications company. Despite offering faster broadband and superior customer service, it was relatively unknown in a market dominated by the huge corporates (Vodafone and Telecom). The agency’s overall brief was therefore to raise awareness of this superior broadband offering. Our strategy was to communicate this by staging a major online event – in effect a mass product demonstration – and build awareness of Orcon by engaging the nation with it. While we had to attract new customers to the brand, every stage of the campaign began by communicating firstly with existing Orcon customers.
Orcon + Iggy Pop
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Orcon + Iggy Pop
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