To introduce its new Nitro Irish Stout, Breckenridge Brewery has debuted its first national consumer campaign with two spots titled 'In Good CO' and 'Irish Inspired. Colorado Crafted.' The work nods to the brewery’s unique itro technology, but hinge on the natural wonders of Colorado and the après-ski lifestyle offered by the brand.Unlike most beer advertisements that lean into brewing processes and ingredients, the spots draw a parallel between Breckenridge’s nitrogen-infused beer and captivating scenes from what the brand fondly refers to as its '67,000,000-acre beer garden.' The phrase 'In Good CO' acts as a headline throughout the campaign, emphasizing Breckenridge’s hospitality and camaraderie. Beyond the two videos, the campaign spans across out-of-home, digital, social and continued redesigns for Breckenridge’s packaging suites, including a new look for the Nitro Irish Stout cans.Although the Brewery has been canning Nitro beer for several years, the campaign formally introduces its newest Nitro Irish Stout, as well as its other nitro brews, including Nitro Pumpkin Spice Latte and Nitro Vanilla Porter.CreditsBob Winter – Partner, Executive Creative Director - VSA PartnersTim White – Executive Creative Director - VSA PartnersJosh Witherspoon – Executive Creative Director - VSA PartnersEvan Thompson – Creative Director - VSA PartnersDenison Kusano – Creative Director - VSA PartnersAshley Geisheker – Executive Director of Production - VSA PartnersLindsay Vetter – Senior Business Affairs Manager - VSA PartnersPeter Guarino – Director, Client Engagement - VSA Partners“Irish Inspired. Colorado Crafted.” Spot:Thomas Schauer — Director - TASTE (Tabletop Production Company)Nic Yiallouris — Director - Mill+ (Live Action Production Company)Edit and Post:Leanne Belgiorno - Editor - The Mill, ChicagoLuke Morrison - Colorist - The Mill, ChicagoMilo Paterson - Flame Lead - The Mill, ChicagoAudio and Sound Design:Peter Erazmus - Sound Designer / Mixer - Another Country“In Good Co.” Spot:Editorial:Tom Brassil - Editor - Cutters, ChicagoColor and Post;Edwin Metternich - Colorist — Framestore, ChicagoLuca Pelegatta - Flame Lead — Framestore, ChicagoAudio and Sound Design:Peter Erazmus - Sound Designer / Mixer - Another Country