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Dinty Moore: BBDO明尼阿波利斯的伐木工人
案例简介:
Dinty Moore: BBDO明尼阿波利斯的伐木工人
案例简介:
Dinty Moore: Lumberjacked Lumbersexuals by BBDO Minneapolis
案例简介:
Dinty Moore: Lumberjacked Lumbersexuals by BBDO Minneapolis
案例简介:
Dinty Moore: BBDO明尼阿波利斯的伐木工人
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Dinty Moore: Lumberjacked Lumbersexuals by BBDO Minneapolis
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BBDO Minneapolis recently created a campaign for Dinty Moore to help the brand "bring back the true lumberjack" since today's lumberjacks are more like "lumbersexuals" who are often "spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match," according to the brand. For the campaign, the brand "went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer." Earlier this month, four of these men competed in at the STIHL TIMBERSPORTS Series US Pro and Collegiate Championship, which Dinty Moore sponsored. CreditsExecutive Creative Director: Noel HaanAssociate Creative Director: Kelly GothierAssociate Creative Director: David MackerethExecutive Producer: Debra LustigGroup Account Director: Alison SiviterAccount Director: Angela JohnsonAccount Executive: Jillian BrownProduction Company: Drive ThruExecutive Producer: Beth WilsonLine Producer: Kat WolffeDirector: Patrick PiersonEditorial: Drive ThruEditor: Mick Uzendoski, Nick MillerExecutive Producer: Beth WilsonSound Mix: Sister BossEngineer: Dan KramerColoring: Company 3 (colorist: Siggy Ferstl)Picture: Derek Johnson
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