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The Weeknd为梅赛德斯·奔驰提供的大电能
案例简介:由尼古拉斯·门德斯 (nicol á sméndez) 执导的该品牌的最新宣传活动表明,穿越时间旅行,电动梅赛德斯仍然是梅赛德斯。
The Weeknd为梅赛德斯·奔驰提供的大电能
案例简介:The latest campaign for the brand, directed by Nicolás Méndez, shows that an electric Mercedes is still a Mercedes by taking a trip through time.
The Weeknd’s big electric energy for Mercedes Benz
案例简介:由尼古拉斯·门德斯 (nicol á sméndez) 执导的该品牌的最新宣传活动表明,穿越时间旅行,电动梅赛德斯仍然是梅赛德斯。
The Weeknd’s big electric energy for Mercedes Benz
案例简介:The latest campaign for the brand, directed by Nicolás Méndez, shows that an electric Mercedes is still a Mercedes by taking a trip through time.
The Weeknd为梅赛德斯·奔驰提供的大电能
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The Weeknd’s big electric energy for Mercedes Benz
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Little did The Weeknd think, when he sang in his hit 2016 single Starboy, “we don’t pray for love, we pray for cars”, that one day those prayers would come true in a collab with Mercedes-Benz. For the launch of its first electric car, the EQC, the brand, antoni garage and CANADA director Nicolás Méndez highlight not only what the electric vehicle can do, but also what Mercedes has done for vehicular-progress throughout time, featuring some of Merc's most iconic makes and models in a zoom through 133 years of automotive history. "This is a special moment for the entire Mercedes team: with the campaign on the EQC we are entering the era of electric mobility,” says Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars. "The campaign takes emotional experiences of our customers with iconic Mercedes vehicles and shows how we are reinterpreting them in the electric EQC in the present day. A completely new driving feel, pioneering spirit and sustainable, modern luxury are at the core of our EQC communications."
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