Condom and lubricants brand Skyn has sparked a campaign to ‘Save Intimacy’ from the isolating side effects of technology.The initiative has launched with a film directed by Terence Neale, which in Black Mirror-style imagines a world in the close future where humans are entirely incapable of true affection.Vignettes depict a couple both texting mid-embrace, another pair sleeping at opposite ends of a bed, and members of an opulent party enraptured by their individual VR headsets. The endline reads: ‘There’s still time to save intimacy’ followed by a call to purchase Skyn’s range of condoms.The campaign was created by Sid Lee Paris. It was briefed to strengthen Skyn’s brand territory “by putting sexuality at the heart of both the social and sensual discussion”, according to the shop’s managing director, Mehdi Banali.CreditsSxWell - SKYNChief Executive Officer: Jeyan HeperVice President Global Marketing: Matthew GroskorthHead of Strategic Planning- Global Marketing: Marta TothGlobal Brand Marketing Manager: Nicolas WoussenADVERTISING AGENCY: SID LEE PARIS Chairman & Executive Creative Director: Sylvain Thirache President: Johan DelpuechCreative Directors: Céline & Clément Mornet-Landa Managing Director: Mehdi Benali Copywriter: Max HarringtonArt Director: Ludovic GontrandAccount Director: Héloïse MarchalAccount Manager: Trisha MitraHead of Production: Thomas LagetTV Producer: Marine RedonStrategist: Patrice Zamy FILM Production: Insurrection Director: Terence Neale Director of Photography: Zack Spiger Executive Producer: Mounia MebarkiLine Producer: Elsa Rodach Production Services: FamilyPost-Production: MathematicPost-Producer: Julie LagadecEditor: Adriana LegayColorist: Laurent Ripoll