Silence The Critics英国宜家发布了今年的圣诞主题广告，以一种夸张、荒诞的方式呈现了在假期中，人们对家里装饰的态度。一想到有人要来家里，脑海里就浮现了他们的批评声——家里太糟糕了。广告片从一个小家庭展开，女主收到一条短信，朋友今晚要来家中做客。她环顾四周，突然有些不安，因为家里太乱了。这时，家中的摆件一个个活了起来，并集体开启了吐槽模式，批评家里装修破旧。一家人终于忍不下去，开始收拾起来，并换上了全新的宜家家居产品，家里顿时焕然一新。这篇广告旨在鼓励大家在圣诞节前到宜家选购商品，把家里装扮一下，以消除那些批评的声音。广告由Tom Kuntz导演，片中的歌曲则由音乐家D Double E创作。因为广告片在网络上大受欢迎，D Double E还发布了广告片配乐的完整版单曲“Fresh N Clean”。Fresh N Clean"Fresh N Clean"封面CreditsAgency: MotherProduction Company: MJZDirector: Tom KuntzMJZ Producer: Emma ButterworthMJZ Production Manager: Daniel GayProduction Designer: Chris OddyDirector of Photography: Chris SoosEditing: Russell Icke at the WhitehouseMusic Supervision: Dave Bass and Arnold Hattingh at Wake the TownSound: 750mphPost: Electric Theatre CollectiveVFX: Electric Theatre CollectiveProducer: Magda KrimitsouCoordinator: Larisa CovaciuCreative Director: James Sindle2D Lead: James Belch3D Lead: Patrick Krafft2D Artists: Chris Fraser, Tomer Epsthein3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard FryColourist: Luke Morrison