MullenLowe has created a PSA for the Safe Roads Alliance to highlight the fact although drunk driving harms many people each year, distracted driving actually injures more people, according to the National Highway Traffic Safety Administration. In the ad, an actor disguised as a NYC taxi driver picks up passengers while drinking beer and vodka (the beer was actually an energy drink and the vodka was just water). Using hidden cameras, the agency was able to capture passenger reactions. The angry passengers yell at the driver, try to take the alcohol away from him, and demand that he pull over and let them out. But towards the end of the video, passengers are faced with a different scenario: the driver texting and driving. The passengers don't seem to mind and do not appear to be upset that he is using his phone behind the wheel, which drives home the point that much needs to be done when it comes to educating people about the dangers of distracted driving. CreditsChief Creative Officer: Mark WennekerExecutive Creative Directors: Tim Vaccarino/Dave WeistGroup Creative Director: John KearseGroup Creative Director: Rob KottkampAssociate Creative Director: Nick MathisenArt Director: Mauricio PerezExec Dir of Integrated Production: Liza NearDirector of Broadcast Production: Zeke BowmanSenior Producer: Trish DowleySenior Business Affairs: Vanessa FazioDir of Digital Strategy: Eric WilliamsonStrategist: Michael MannGroup Account Director: Eric FulwilerAccount Supervisor: Danielle MorrisseyAccount Executive: Justin RodisProject Manager: Gillie BruceProduction Company: Station Film NY/LADirector: Sam CadmanExecutive Producer: Caroline GibneyProducer: James BlomDP: Damien DrakeEditorial: ps260 NYEditor: Maury LoebAssistant Editor: Tyler HurstSr Producer: Laura Lamb PattersonColor: CO3 NYColorist: Rob SciarrattaVFX: Brickyard VFX BOSArtists: Jimi Simmons/Gina DowningProducer: Ellen SchmittAudio Post: Soundtrack BOSSound Design/Mixer: Mike SecherStock Music: APM Music LA