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官方介绍
案例简介：在 2005年将许多电子游戏引入竞争激烈的西班牙市场后，目的是在圣诞节前的几个月通过各种媒体重新推出 Furby, 让它成为今年最受欢迎的玩具。 上下文 Furby 成为 2005年最畅销的玩具，不仅在西班牙，在其他几个国家也是如此。媒体和公众都接受了这一期望。投资超过 131,000 英镑，回报超过 100 万英镑。
官方介绍
案例简介：Following the introduction of many electronic games into the competitive Spanish market during 2005, the aim was to re-launch Furby through a variety of mediums during the months preceding Christmas, to make it the most popular toy of the year. Context Furby became the most sold toy of 2005, not only in Spain but in several other countries as well. The expectation that Its Alive was accepted by both the media and the public. With an investment of over 131,000, the return was over 1 million.
Official Presentation
案例简介：在 2005年将许多电子游戏引入竞争激烈的西班牙市场后，目的是在圣诞节前的几个月通过各种媒体重新推出 Furby, 让它成为今年最受欢迎的玩具。 上下文 Furby 成为 2005年最畅销的玩具，不仅在西班牙，在其他几个国家也是如此。媒体和公众都接受了这一期望。投资超过 131,000 英镑，回报超过 100 万英镑。
Official Presentation
案例简介：Following the introduction of many electronic games into the competitive Spanish market during 2005, the aim was to re-launch Furby through a variety of mediums during the months preceding Christmas, to make it the most popular toy of the year. Context Furby became the most sold toy of 2005, not only in Spain but in several other countries as well. The expectation that Its Alive was accepted by both the media and the public. With an investment of over 131,000, the return was over 1 million.
官方介绍
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Official Presentation
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基本信息
- 广告战役： #Furby-推广与活动-0145#
- 广告品牌： Furby
- 发布日期： 2005-02-09
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 海报/平面
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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