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3D 悲剧
案例简介：写一个关于电影中发生的事情的简短总结 这部电影描绘了目睹学校枪击事件的学生的不同观点。我们看到每个学生的面部表情越来越害怕，也看到学生逃跑和阻挡自己。最后，我们揭示了所有绝望的原因，一个蒙面人拿着枪指着一个学生。最后的信息是 “这就是 3D 打印枪的样子。” 陪审团的文化/背景信息 有了 3D 打印机，得到一把枪就像下载一样简单。一个人可以在网上找到枪支的示意图，用合适的材料将其插入 3D 打印机，就这样-当场制作了一把枪。不需要背景调查，如果枪被用于犯罪，也没有序列号来追踪它。任何能够使用 3D 打印机的人都有可能制造枪支，这一事实令人担忧-特别是在美国枪支暴力已经如此之高，每月至少发生一次大规模枪击事件。 请告诉我们激发您的活动的社会行为和/或文化见解 3D 打印的枪很容易制作，几乎不可能停止。超过 100,000 美国人已经下载了打印 3D 武器的计划。任何人都可以轻松下载和打印 3D 枪文件，创建无法追踪的枪支。在大多数州，这是完全合法的。因此，为了禁止 3D 打印枪，我们制作了一个视频，展示了它的危险，将人们重定向到一个微型网站，在那里他们可以联系他们的国会议员或国会女议员，以推动国家立法行动。社交平台的作用很大，因为网站流量在每分享一次后增加 20%。
3D 悲剧
案例简介：Write a short summary of what happens in the film The film portrays different points of view of school students that are witnessing a shooting within their school. We see the facial expression of each student getting more and more frightened, as well as students running away and barricading themselves. Finally, we reveal the reason for all the desperation, a masked man holding a gun pointed at a student. The end message is “This is what 3D printed guns look like.” Cultural/Context information for the jury With 3D printers, getting a gun could be as easy as downloading it. A person could find a schematic for a firearm online, plug it into a 3D printer with the right materials, and that’s it — a gun is created on the spot. No background check required, no serial number to trace the gun if it’s used in a crime. The fact that anyone with access to a 3D printer could potentially create a gun is alarming — especially as gun violence is already so high in the U.S. with mass shootings happening at least once a month. Please tell us about the social behaviour and/or cultural insights that inspired your campaign 3D printed guns are easy to make and almost impossible to stop. More than 100,000 Americans have downloaded plans to print 3D weapons. 3D gun files can be easily downloaded and printed by anyone, creating untraceable firearms. In most states, this is completely legal. So in order to ban 3D printed guns, we created a video showing the dangers of it that redirect people to a microsite where they can contact their congressman or congresswoman to drive forward national legislative action. Social platforms play a big role because the website traffic increases 20% after each share given.
3D Tragedies
案例简介：写一个关于电影中发生的事情的简短总结 这部电影描绘了目睹学校枪击事件的学生的不同观点。我们看到每个学生的面部表情越来越害怕，也看到学生逃跑和阻挡自己。最后，我们揭示了所有绝望的原因，一个蒙面人拿着枪指着一个学生。最后的信息是 “这就是 3D 打印枪的样子。” 陪审团的文化/背景信息 有了 3D 打印机，得到一把枪就像下载一样简单。一个人可以在网上找到枪支的示意图，用合适的材料将其插入 3D 打印机，就这样-当场制作了一把枪。不需要背景调查，如果枪被用于犯罪，也没有序列号来追踪它。任何能够使用 3D 打印机的人都有可能制造枪支，这一事实令人担忧-特别是在美国枪支暴力已经如此之高，每月至少发生一次大规模枪击事件。 请告诉我们激发您的活动的社会行为和/或文化见解 3D 打印的枪很容易制作，几乎不可能停止。超过 100,000 美国人已经下载了打印 3D 武器的计划。任何人都可以轻松下载和打印 3D 枪文件，创建无法追踪的枪支。在大多数州，这是完全合法的。因此，为了禁止 3D 打印枪，我们制作了一个视频，展示了它的危险，将人们重定向到一个微型网站，在那里他们可以联系他们的国会议员或国会女议员，以推动国家立法行动。社交平台的作用很大，因为网站流量在每分享一次后增加 20%。
3D Tragedies
案例简介：Write a short summary of what happens in the film The film portrays different points of view of school students that are witnessing a shooting within their school. We see the facial expression of each student getting more and more frightened, as well as students running away and barricading themselves. Finally, we reveal the reason for all the desperation, a masked man holding a gun pointed at a student. The end message is “This is what 3D printed guns look like.” Cultural/Context information for the jury With 3D printers, getting a gun could be as easy as downloading it. A person could find a schematic for a firearm online, plug it into a 3D printer with the right materials, and that’s it — a gun is created on the spot. No background check required, no serial number to trace the gun if it’s used in a crime. The fact that anyone with access to a 3D printer could potentially create a gun is alarming — especially as gun violence is already so high in the U.S. with mass shootings happening at least once a month. Please tell us about the social behaviour and/or cultural insights that inspired your campaign 3D printed guns are easy to make and almost impossible to stop. More than 100,000 Americans have downloaded plans to print 3D weapons. 3D gun files can be easily downloaded and printed by anyone, creating untraceable firearms. In most states, this is completely legal. So in order to ban 3D printed guns, we created a video showing the dangers of it that redirect people to a microsite where they can contact their congressman or congresswoman to drive forward national legislative action. Social platforms play a big role because the website traffic increases 20% after each share given.
3D 悲剧
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3D Tragedies
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基本信息
- 广告战役： #Stop Handgun Violence-影视-07b6#
- 广告品牌： Stop Handgun Violence
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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