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WWF 一起
案例简介：简要解释 我们开发了一种体验，以情感吸引的方式分享世界上最神奇动物的生活和故事。这帮助支持者感到与世界野生动物基金会的使命更加紧密，推动了进一步的参与和品牌资产。 世界自然基金会的 iPad 应用程序推出了最初的八个动物肖像 (定期添加额外的物种)。故事通过独特的互动体验、郁郁葱葱的肖像和折纸的美学隐喻呈现。纸上描绘的动物有助于传达脆弱性，iPad 的触觉帮助我们以有趣的方式传达复杂而重要的数据。令人惊叹的视网膜显示人像摄影也传递了情感，直接锁定动物的眼睛。最终的结果是一种优质的感觉和精心制作的体验，提供了一组动态的信息。 肖像动物配备了自己的互动体验，利用 iPad 独特的硬件和手势功能: 滑动海冰来揭示北极熊的事实，砍掉熊猫的竹子, 并访问设备的摄像头来模拟老虎的视觉。为了让信息令人难忘，内容被划分成一个网格，允许有趣的发现。布局允许用户选择自己的冒险，而导航线索提供了寻路指标。故事完成解锁电子邮件和社交共享功能，通过折纸的物种动画交付，而声音设计提供了对用户交互的沉浸式响应。 世界自然基金会在 500 多个国家一起经历了 100 次 K + 下载，消费者在应用程序中花费了相当于 12 年以上的时间。在 iTunes 应用商店，WWF Together 在 “wow 应用程序” 前十名中，被命名为 “新的和值得注意的”，并获得了 4.5 颗星的平均评级。 该应用得到了包括快速公司设计、设计周、有线、在线创意和设计嫉妒在内的出版物的广泛赞誉。它也被 FWA 命名为本月移动。世界自然基金会最近的奖项包括在华盛顿特区举行的美国广告奖 (ADDYS) 上的最佳互动和最佳表演。
WWF 一起
案例简介：Brief Explanation We developed an experience that shares the lives and stories of the world’s most amazing animals in an emotionally engaging way. This helped supporters feel more connected to World Wildlife Fund’s mission, driving further involvement and brand equity. The WWF Together iPad app launched with an initial eight animal portraits (with additional species to be added regularly). The stories are presented through a unique interactive experience, lush portraiture and the aesthetic metaphor of origami. The animals portrayed in paper helped communicate fragility and the iPad’s tactile nature helped us convey complex and important data in an entertaining way. The stunning, retina display portrait photography also delivers emotionally, locking squarely into the eyes of the animals. The end result is a premium-feeling and thoughtfully-crafted experience that delivers a dynamic set of information. The portrait animals are outfitted with their own interactive experiences that leverage the unique hardware and gestural features of the iPad: swipe sea ice to reveal polar bear facts, chop the panda’s bamboo, and access the device’s camera to simulate tiger vision. To make information memorable, content is divided into a grid, allowing for playful discovery. The layout allows users to choose their own adventure, while navigational cues provide way-finding indicators. Story completion unlocks email and social sharing functionality, delivered through animation of the species as origami, while sound design provides an immersive responsiveness to user interaction. WWF Together has experienced 500K+ downloads in 100+ countries, with consumers having spent an equivalent of 12+ years of time within the app. In the iTunes App Store, WWF Together was featured in the top 10 list of ‘Apps that Wow’, was named ‘New and Noteworthy’ and has received an average rating of 4.5 stars. The app has received wide-reaching praise from publications including Fast Company Design, Design Week, Wired, Creativity Online, and Design Envy. It was also named Mobile of the Month by FWA. Recent awards for WWF Together include Best of Interactive and Best of Show at the American Advertising Awards (ADDYS) in Washington, DC.
WWF TOGETHER
案例简介：简要解释 我们开发了一种体验，以情感吸引的方式分享世界上最神奇动物的生活和故事。这帮助支持者感到与世界野生动物基金会的使命更加紧密，推动了进一步的参与和品牌资产。 世界自然基金会的 iPad 应用程序推出了最初的八个动物肖像 (定期添加额外的物种)。故事通过独特的互动体验、郁郁葱葱的肖像和折纸的美学隐喻呈现。纸上描绘的动物有助于传达脆弱性，iPad 的触觉帮助我们以有趣的方式传达复杂而重要的数据。令人惊叹的视网膜显示人像摄影也传递了情感，直接锁定动物的眼睛。最终的结果是一种优质的感觉和精心制作的体验，提供了一组动态的信息。 肖像动物配备了自己的互动体验，利用 iPad 独特的硬件和手势功能: 滑动海冰来揭示北极熊的事实，砍掉熊猫的竹子, 并访问设备的摄像头来模拟老虎的视觉。为了让信息令人难忘，内容被划分成一个网格，允许有趣的发现。布局允许用户选择自己的冒险，而导航线索提供了寻路指标。故事完成解锁电子邮件和社交共享功能，通过折纸的物种动画交付，而声音设计提供了对用户交互的沉浸式响应。 世界自然基金会在 500 多个国家一起经历了 100 次 K + 下载，消费者在应用程序中花费了相当于 12 年以上的时间。在 iTunes 应用商店，WWF Together 在 “wow 应用程序” 前十名中，被命名为 “新的和值得注意的”，并获得了 4.5 颗星的平均评级。 该应用得到了包括快速公司设计、设计周、有线、在线创意和设计嫉妒在内的出版物的广泛赞誉。它也被 FWA 命名为本月移动。世界自然基金会最近的奖项包括在华盛顿特区举行的美国广告奖 (ADDYS) 上的最佳互动和最佳表演。
WWF TOGETHER
案例简介：Brief Explanation We developed an experience that shares the lives and stories of the world’s most amazing animals in an emotionally engaging way. This helped supporters feel more connected to World Wildlife Fund’s mission, driving further involvement and brand equity. The WWF Together iPad app launched with an initial eight animal portraits (with additional species to be added regularly). The stories are presented through a unique interactive experience, lush portraiture and the aesthetic metaphor of origami. The animals portrayed in paper helped communicate fragility and the iPad’s tactile nature helped us convey complex and important data in an entertaining way. The stunning, retina display portrait photography also delivers emotionally, locking squarely into the eyes of the animals. The end result is a premium-feeling and thoughtfully-crafted experience that delivers a dynamic set of information. The portrait animals are outfitted with their own interactive experiences that leverage the unique hardware and gestural features of the iPad: swipe sea ice to reveal polar bear facts, chop the panda’s bamboo, and access the device’s camera to simulate tiger vision. To make information memorable, content is divided into a grid, allowing for playful discovery. The layout allows users to choose their own adventure, while navigational cues provide way-finding indicators. Story completion unlocks email and social sharing functionality, delivered through animation of the species as origami, while sound design provides an immersive responsiveness to user interaction. WWF Together has experienced 500K+ downloads in 100+ countries, with consumers having spent an equivalent of 12+ years of time within the app. In the iTunes App Store, WWF Together was featured in the top 10 list of ‘Apps that Wow’, was named ‘New and Noteworthy’ and has received an average rating of 4.5 stars. The app has received wide-reaching praise from publications including Fast Company Design, Design Week, Wired, Creativity Online, and Design Envy. It was also named Mobile of the Month by FWA. Recent awards for WWF Together include Best of Interactive and Best of Show at the American Advertising Awards (ADDYS) in Washington, DC.
WWF 一起
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WWF TOGETHER
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