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Xfinity: 72和sunny连接奶奶的房子
案例简介:
Xfinity: 72和sunny连接奶奶的房子
案例简介:
Xfinity: Hooking Up Grandma's House by 72andSunny
案例简介:
Xfinity: Hooking Up Grandma's House by 72andSunny
案例简介:
Xfinity: 72和sunny连接奶奶的房子
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Xfinity: Hooking Up Grandma's House by 72andSunny
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Created by 72andSunny New York and set to the song “Home” by Edward Sharpe and the Magnetic Zeros, Comcast's holiday spot tells the story of a teenager named Paige who takes to Twitter to complain about the fact that she’ll have to spend Christmas at her grandparents’ house, where there’s no wi-fi or streaming.“Off to Grandmas. Off the grid. #Prayforme,” she tweets. After her grandparents stumble upon her Twitter feed and see her not-so-complimentary tweets, they decide to call Xfinity to install wi-fi and Xfinity’s X1 TV platform (which recently added Netflix) before their granddaughter’s arrival.Paige’s spirits are quickly lifted when she walks into her grandma’s house and sees her grandpa playing with Xfinity’s voice remote. After spending the day watching movies on-demand and teaching her grandma how to use Snapchat filters, Paige posts an old photo of her grandma on Instagram and tweets that she’s had the “#BestHolidayEver.”According to Bryan Rowles, partner and executive creative director at 72andSunny New York, the inspiration for the film came from tweets that were “written by grandkids lamenting the technological black hole that is grandma’s house during the holidays.”CreditsChief Creative Officer: Glenn ColeExecutive Creative Director: Bryan RowlesGroup Creative Director: Eric SteeleCreative Director/Designer: Erik NorinSr. Designer: David GossSr. Writer: Mikio BradleyJr. Designer: Serena SmithJr. Writer: Oliver GormsenJr. Designer: Anne Marie WonderGroup Strategy Director: Marshall BallStrategy Director: Jennifer LewisStrategist: Lauren WongManaging Director: James TownsendBrand Director: Mallory SolomonBrand Coordinator: Dylan LevyHead of Production: Lora SchulsonSr. Film Producer: Julia LaffertyFilm Production Coordinator: Samira MostofiPartnerships and Legal Manager: Marissa BurnettPartnerships and Legal Manager: Laura FraserPartnerships and Legal Coordinator: Pamala BillmanProduction Company: IconoclastDirector: Matthew FrostExecutive Producer: Charles-Marie AnthoniozLine Producer: Caroline PhamDirector of Photography: Matyas ErdelyEditorial Company: Exile EditorialEditor: Matt MurphyPost Producer: Evyn BruceExecutive Producer: Sasha HirschfeldVFX Company: Method StudiosCreative Director: Randy SwanbergVFX Producer: Stephanie KatritosExecutive Producer: Angela LupoHead of Production: Jeff WolfeAudio Company: Heard CityMixer: Keith ReynaudProducer: Sasha AwnExecutive Producer: Sara MatarazzoSr Music Producer: Abbey HickmanAssistant Producer: Marissa HernandezComposer: Eugene Cho
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