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披萨快递: 在家中防弹
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披萨快递: 在家中防弹
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Pizza Express: At Home by Bulletproof
案例简介：
Pizza Express: At Home by Bulletproof
案例简介：
披萨快递: 在家中防弹
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Pizza Express: At Home by Bulletproof
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Pizza Express has relaunched its ‘At Home’ range this month with bold new packaging and improved recipes as part of a ‘one brand’ strategy designed to attract more of its restaurant customers to the retail range. The redesign has been led by the London office of brand design agency Bulletproof who were appointed to the project in April 2015 following a strategic reappraisal of the master brand identity. Bulletproof were appointed to create a solid master brand proposition for the retail packs that would reflect the current brand positioning, while also leveraging the warmth, passion and artisanal detailing of the Pizza Express restaurant brand.CreditsCreative Director: Bulletproof
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