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蠕虫
案例简介:
蠕虫
案例简介:
Worms
案例简介:
Worms
案例简介:
蠕虫
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Worms
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基本信息
- 广告战役: #Ecoffee-平面-05e3#
- 广告品牌: ecoffee
- 发布日期: 2009-12-01
- 行业领域: 烟酒/送礼 , 饮食/特产
- 媒体类别: 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Not only do we keep our workers in the dark and let them crawl around in their own waste, when one was accidentally cut in half we still got a full day's work out of him. We're talking about the 400 million California Red Worms we employ at one of our farms in Panama to create the fertiliser we use across all of our farms in the region. Our commitment to the environment means we never use chemical fertiliser, pesticides or herbicides to grow our coffee. This led us to devise a method whereby we mix coffee cherry skins, a by-product from a local fish farm and some secret microbes, and turn the mulch over to our dedicated wormforce to produce the rich, black soil that nourishes our coffee plants. This year our worms will produce about two million pounds of this amazingly nutritious soil enhancer, working tirelessly around the clock to help us produce coffee beans with the most deliciously rounded and complex flavour. And despite their gruelling schedule, credit where credits due, not one single worm has ever complained. So if you'd like to unearth more about ecoffee, or indeed buy some, visit www.ecoffee.co.uk Fairly traded, environmentally helpful ecoffee
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