案例简介：最近，资生堂面临着与年轻一代建立更亲密关系的巨大挑战。 因此，为了向许多年轻人传达化妆的乐趣和力量，我们决定在 YouTube 上推出一部有趣的电影，他们希望通过社交媒体在同龄人之间分享这部电影。 为了让这一代人兴奋，我们探索了 “漂亮的年轻高中女孩实际上是一群化妆的高中男孩” 的想法，并引入了拍摄技巧: 在超过 7 个小时的时间里，倒回一个连续的镜头，没有削减，从而戏剧性地展示了我们的概念。

案例简介：Recently Shiseido is facing a great challenge to build more intimate relationship with the younger generation. Thus, to convey the fun and power of make-up to many young people, we decided to launch an entertaining movie on YouTube, something they would want to share among peers via social media. To excite the generation, we explore the idea of “Pretty young high school girls being actually a bunch of high school boys wearing make-up” and also brought in the shooting technique : rewinding back a single continuous take without cuts over more than seven hours to show our concept dramatically.

高中女生？ | High School Girl?

案例简介：最近，资生堂面临着与年轻一代建立更亲密关系的巨大挑战。 因此，为了向许多年轻人传达化妆的乐趣和力量，我们决定在 YouTube 上推出一部有趣的电影，他们希望通过社交媒体在同龄人之间分享这部电影。 为了让这一代人兴奋，我们探索了 “漂亮的年轻高中女孩实际上是一群化妆的高中男孩” 的想法，并引入了拍摄技巧: 在超过 7 个小时的时间里，倒回一个连续的镜头，没有削减，从而戏剧性地展示了我们的概念。

高中女生？ | High School Girl?

案例简介：Recently Shiseido is facing a great challenge to build more intimate relationship with the younger generation. Thus, to convey the fun and power of make-up to many young people, we decided to launch an entertaining movie on YouTube, something they would want to share among peers via social media. To excite the generation, we explore the idea of “Pretty young high school girls being actually a bunch of high school boys wearing make-up” and also brought in the shooting technique : rewinding back a single continuous take without cuts over more than seven hours to show our concept dramatically.

暂无简介

高中女生？ | High School Girl?

暂无简介