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    Yournalist

    案例简介:概要 尽管我们似乎比以往任何时候都有更多的信息,但听到故事的所有不同方面变得越来越困难。如今,媒体必须速度快,这使得他们很难查看新闻,因为他们也是有自己兴趣的大商业集团的一部分。我们从搜索引擎和社交网络获取新闻,用算法来显示我们应该想听的。 战略 EITB 是一种传统上与自治社区相关的公共传播媒介,被定位为不断寻找真相的媒介。我们希望加强我们的地位,扩大我们在传统人口目标之外的范围。为了证明在这些时候,这些不仅仅是文字,我们创建了一个与其他通信媒体中的所有其他应用不同的应用程序。一个来自媒体的应用程序,不想成为你唯一的媒体。 YOURNALIST: 第一个应用程序,可以让你实时查看同一新闻项目的数百万个故事,并为您提供世界各地 6 个最不同角度的报道。没有任何意识形态或地理偏见。 相关性 在错误信息的时代,你的同伴是 Eitb 非常有用的工具。声音捕捉 (如 Shazam) 使得它变得有用,对于品牌来说,这将你的品牌转化为与一般目标的完美接触点, 能够成为那些想被告知的人经常使用的应用程序。使用该应用程序,Eitb 打破了频道本身的地理边界 (与巴斯克地区相关),并直接接触到潜在的全球公众,否则在经济上是不可能的。此外,YOURNALIST 将与用户建立直接沟通,支持对虚假新闻的评估和报道。 执行 Yournalist 使用深度学习的最新进展。这是第一个捕捉声音的新闻应用程序,然后使用 IBM 沃森,通过应用于自然语言的情感算法,处理它并识别概念、实体、人和目标情感, 它转换成具有相关性百分比的关键词,用于寻找包含它们的其他类似来源。一旦被识别出来,它就对沃森的数据进行了创新的二读: 它使用这个工具的原因与它设计的原因相反,而不是相似之处,以发现差异。因此,它获得了 6 个彼此不同的新闻项目,客观地说,没有意识形态偏见,只有治疗上的分化程度。 活动描述 如果谎言有越来越多的工具,那么真相也必须有。那是我们创建了 yournalist。第一个让你实时查看的应用程序,数百万个同一个新闻项目的故事,给你提供了世界上 6 个最广泛不同的报道角度。没有任何意识形态或地理偏见。它像沙赞一样开始。当他们谈论你感兴趣的话题时,把你的手机对准你的电视或收音机。实时地,YOURNALIST 将它发送给沃森,这是一个 IBM 软件,通过深度学习算法,选择关键词来找到与你的新闻相匹配的新闻。然后,它搜索了数百万谈论它的媒体,并在沃森中再次分析它们,但与它的设计完全相反: 找到不同之处而不是相似之处,并给你 6 篇最不同的新闻文章。 结果 在主要技术和一般媒体渠道中得到积极评价(杂志 iCreate 中的 4 颗星)。如今,世界各地的 40 多个编辑团队使用 plus 服务。 EITB 成为第一个独立和客观的媒体渠道,在它所在的地区自发提及Operates.83% 的用户使用它作为他们手机上的主要信息来源,发送到巴斯克地区以外的 50,000 多名用户。主要媒体的报道。启动它的第二阶段资金全球。

    Yournalist

    案例简介:Synopsis Despite us seemingly having more access to information than ever before, it's getting harder to hear all the different sides of the story.Nowadays, the media has to be fast and this makes it very hard to check the news They are also part of big business groups with their own interest in mind. And we're getting our news from search engines and social networks, with algorithms created to display what we supposedly want to hear. Strategy EITB is a public communication medium traditionally associated to an autonomous community and positioned as a medium in constant search for the truth.We wanted to strengthen our position and broaden our range outside our traditional demographic target.And to demonstrate that in these times these are not just words, we created an app that is different to all other apps from other communication media. An app from a medium that didn’t want to be your only medium.YOURNALIST: The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. Relevancy In times of misinformation, YOURNALIST is a tremendously useful tool by Eitb. The sound capturing (like Shazam) makes it useful and, for the brand, this converts to Yournalist as a perfect contact point with the general target, being able to become an app of frequent use for those who want to be informed. With the app, Eitb BREAKS THE GEOGRAPHICAL FRONTIERS OF THE CHANNEL ITSELF (associated with the Basque Country) AND DIRECTLY REACHES A POTENTIAL WORLDWIDE PUBLIC that otherwise would be economically impossible. Moreover, YOURNALIST WILL ESTABLISH DIRECT COMMUNICATION WITH USERS, enabling the evaluation and reporting of fake news. Execution Yournalist uses the latest advances in DEEP LEARNING. IT IS THE FIRST NEWS APP THAT CAPTURES SOUND that then using IBM WATSON, BY MEANS OF SENTIMENT ALGORITHMS APPLIED TO NATURAL LANGUAGE, processes it and identifies concepts, entities, people, and target sentiment, WHICH IT CONVERTS INTO KEYWORDS with percentages of relevance that are used TO LOOK FOR OTHER SIMILAR SOURCES that contain them. ONCE IDENTIFIED, IT MAKES AN INNOVATIVE SECOND READING OF DATA BY WATSON: it uses the tool for the opposite reason for which it was designed and, instead of similarities, TO FIND DIFFERENCES. IT THUS OBTAINS 6 NEWS ITEMS THAT ARE DIFFERENT FROM EACH OTHER, AND OBJECTIVELY, WITHOUT IDEOLOGICAL BIAS, ONLY DEGREES OF DIFFERENTIATION IN THE TREATMENT. CampaignDescription If lies have an increasing amount of tools, then the truth has to have them too.That´s we created yournalist.The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world.Without any ideological or geographical bias.It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time, YOURNALIST sends it to Watson, an IBM software that, with a deep learning algorithm, selects the keywords to find just the news that matches yours. It then searches the millions of media that are talking about it and analyses them in watson again, but to do the exact opposite for what it was designed: to find the differences instead of the similarities and give you the 6 most widely-differing news articles. Outcome Reviewed positively in the main technology and general media outlets (4 stars in the magazine iCreate).The plus service is used today by more than 40 editorial teams around the world.EITB became the first independent and objective media outlet in spontaneous mention in the regions where it operates.83% of users use it as their prime source of information on their mobile, sent to more than 50,000 subscribers outside the Basque Country.Coverage in the main general media outlets.Second stage of funding to launch it globally.

    Yournalist

    案例简介:概要 尽管我们似乎比以往任何时候都有更多的信息,但听到故事的所有不同方面变得越来越困难。如今,媒体必须速度快,这使得他们很难查看新闻,因为他们也是有自己兴趣的大商业集团的一部分。我们从搜索引擎和社交网络获取新闻,用算法来显示我们应该想听的。 战略 EITB 是一种传统上与自治社区相关的公共传播媒介,被定位为不断寻找真相的媒介。我们希望加强我们的地位,扩大我们在传统人口目标之外的范围。为了证明在这些时候,这些不仅仅是文字,我们创建了一个与其他通信媒体中的所有其他应用不同的应用程序。一个来自媒体的应用程序,不想成为你唯一的媒体。 YOURNALIST: 第一个应用程序,可以让你实时查看同一新闻项目的数百万个故事,并为您提供世界各地 6 个最不同角度的报道。没有任何意识形态或地理偏见。 相关性 在错误信息的时代,你的同伴是 Eitb 非常有用的工具。声音捕捉 (如 Shazam) 使得它变得有用,对于品牌来说,这将你的品牌转化为与一般目标的完美接触点, 能够成为那些想被告知的人经常使用的应用程序。使用该应用程序,Eitb 打破了频道本身的地理边界 (与巴斯克地区相关),并直接接触到潜在的全球公众,否则在经济上是不可能的。此外,YOURNALIST 将与用户建立直接沟通,支持对虚假新闻的评估和报道。 执行 Yournalist 使用深度学习的最新进展。这是第一个捕捉声音的新闻应用程序,然后使用 IBM 沃森,通过应用于自然语言的情感算法,处理它并识别概念、实体、人和目标情感, 它转换成具有相关性百分比的关键词,用于寻找包含它们的其他类似来源。一旦被识别出来,它就对沃森的数据进行了创新的二读: 它使用这个工具的原因与它设计的原因相反,而不是相似之处,以发现差异。因此,它获得了 6 个彼此不同的新闻项目,客观地说,没有意识形态偏见,只有治疗上的分化程度。 活动描述 如果谎言有越来越多的工具,那么真相也必须有。那是我们创建了 yournalist。第一个让你实时查看的应用程序,数百万个同一个新闻项目的故事,给你提供了世界上 6 个最广泛不同的报道角度。没有任何意识形态或地理偏见。它像沙赞一样开始。当他们谈论你感兴趣的话题时,把你的手机对准你的电视或收音机。实时地,YOURNALIST 将它发送给沃森,这是一个 IBM 软件,通过深度学习算法,选择关键词来找到与你的新闻相匹配的新闻。然后,它搜索了数百万谈论它的媒体,并在沃森中再次分析它们,但与它的设计完全相反: 找到不同之处而不是相似之处,并给你 6 篇最不同的新闻文章。 结果 在主要技术和一般媒体渠道中得到积极评价(杂志 iCreate 中的 4 颗星)。如今,世界各地的 40 多个编辑团队使用 plus 服务。 EITB 成为第一个独立和客观的媒体渠道,在它所在的地区自发提及Operates.83% 的用户使用它作为他们手机上的主要信息来源,发送到巴斯克地区以外的 50,000 多名用户。主要媒体的报道。启动它的第二阶段资金全球。

    Yournalist

    案例简介:Synopsis Despite us seemingly having more access to information than ever before, it's getting harder to hear all the different sides of the story.Nowadays, the media has to be fast and this makes it very hard to check the news They are also part of big business groups with their own interest in mind. And we're getting our news from search engines and social networks, with algorithms created to display what we supposedly want to hear. Strategy EITB is a public communication medium traditionally associated to an autonomous community and positioned as a medium in constant search for the truth.We wanted to strengthen our position and broaden our range outside our traditional demographic target.And to demonstrate that in these times these are not just words, we created an app that is different to all other apps from other communication media. An app from a medium that didn’t want to be your only medium.YOURNALIST: The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. Relevancy In times of misinformation, YOURNALIST is a tremendously useful tool by Eitb. The sound capturing (like Shazam) makes it useful and, for the brand, this converts to Yournalist as a perfect contact point with the general target, being able to become an app of frequent use for those who want to be informed. With the app, Eitb BREAKS THE GEOGRAPHICAL FRONTIERS OF THE CHANNEL ITSELF (associated with the Basque Country) AND DIRECTLY REACHES A POTENTIAL WORLDWIDE PUBLIC that otherwise would be economically impossible. Moreover, YOURNALIST WILL ESTABLISH DIRECT COMMUNICATION WITH USERS, enabling the evaluation and reporting of fake news. Execution Yournalist uses the latest advances in DEEP LEARNING. IT IS THE FIRST NEWS APP THAT CAPTURES SOUND that then using IBM WATSON, BY MEANS OF SENTIMENT ALGORITHMS APPLIED TO NATURAL LANGUAGE, processes it and identifies concepts, entities, people, and target sentiment, WHICH IT CONVERTS INTO KEYWORDS with percentages of relevance that are used TO LOOK FOR OTHER SIMILAR SOURCES that contain them. ONCE IDENTIFIED, IT MAKES AN INNOVATIVE SECOND READING OF DATA BY WATSON: it uses the tool for the opposite reason for which it was designed and, instead of similarities, TO FIND DIFFERENCES. IT THUS OBTAINS 6 NEWS ITEMS THAT ARE DIFFERENT FROM EACH OTHER, AND OBJECTIVELY, WITHOUT IDEOLOGICAL BIAS, ONLY DEGREES OF DIFFERENTIATION IN THE TREATMENT. CampaignDescription If lies have an increasing amount of tools, then the truth has to have them too.That´s we created yournalist.The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world.Without any ideological or geographical bias.It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time, YOURNALIST sends it to Watson, an IBM software that, with a deep learning algorithm, selects the keywords to find just the news that matches yours. It then searches the millions of media that are talking about it and analyses them in watson again, but to do the exact opposite for what it was designed: to find the differences instead of the similarities and give you the 6 most widely-differing news articles. Outcome Reviewed positively in the main technology and general media outlets (4 stars in the magazine iCreate).The plus service is used today by more than 40 editorial teams around the world.EITB became the first independent and objective media outlet in spontaneous mention in the regions where it operates.83% of users use it as their prime source of information on their mobile, sent to more than 50,000 subscribers outside the Basque Country.Coverage in the main general media outlets.Second stage of funding to launch it globally.

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    Yournalist

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