Think Again and Unprecedented Demand|短视频|广告营销案例【ADGuider广告指南】

再想想，前所未有的需求

案例简介：NTROPIC 让每个人都 again在新的视觉程式化的玉兰油运动中重新思考纽约、洛杉矶、旧金山 (2012年3月20日) ntropic 创始人内特 · 罗宾逊和最近签约的创意总监/火焰艺术家史蒂夫 · 祖恩托斯一起承担了自 Ntropic 去年8月在纽约开设最新办公室以来的第一个广阔项目。Robinson 和 Zourntos 创造性地合作，为视觉风格化的玉兰油商业活动提供概念、生产、设计、效果和颜色。来自 Saatchi & Saatchi/NY 的玉兰油创意人员与 Zourntos 接洽，询问 Ntropic 为他们处理包括生产在内的整个包装。随着项目的进行，他们与罗宾逊和佐恩托斯密切合作，这些人来自纽约曼哈顿肉类加工区的新空间。恩特皮克的罗宾逊两年前开始执导电影，他解释说: “这是一个与史蒂夫合作这个项目的绝佳机会。”。史蒂夫为我们打开了这个惊人的机会，我真的很想和他一起拥有这个项目。最美丽的部分是我们毫不费力地一起合作，我们都对最终结果感到兴奋。尽管如此，我还是被吸引到秋天与 Ntropic 签约，因为纽约的办公室很小，而且风度翩翩，拥有洛杉矶和旧金山团队的广泛资产, Zourntos 笔记。此外，Ntropic 在商业和广告领域，以及电影、电视和体验领域都从事如此多样化的项目。我很了解玉兰油品牌，并与他们合作多年。在像 Ntropic 这样的精品店，有了一个惊人的机会来执行整个套餐。这是一次伟大的学习经历，我期待着在未来与内特共同导演更多。创意总监 Steve Zourntos 于 2011 秋季加入 Ntropic。他是一名多元化的人才，其投资组合包括高调商业活动、主要电影和黄金时段电视节目，他在美容领域做了大量工作，包括玉兰油, 倩碧、艾玛、美宝莲和欧莱雅。Zurntos 完成了华纳独立影业的故事片《白雪天使》的主要片名和特效工作。他的电视作品包括《 medium 媒体》、《少年国家》、《 brow》和《布劳沃德县的 Women 名警察妇女》的开场白。 zourntos 还帮助发现了前灯设计和视觉效果，十字路口电影的设计和视觉特效部门以及 89 篇社论。他还在纽约、多伦多的 Axyzfx 和 Panic & Bob 工作过。

再想想，前所未有的需求

案例简介：NTROPIC MAKES EVERYONE THINK AGAIN IN NEW, VISUALLY STYLIZED CAMPAIGN FOR OLAY NY, LA, SF (March 20, 2012) Ntropic Founder Nate Robinson and recently signed Creative Director/Flame Artist Steve Zourntos have taken on their first expansive project together since Ntropic opened its newest office in New York last August. Robinson and Zourntos teamed up creatively for the concepting, production, design, effects and color for a visually stylized Olay commercial campaign. The Olay creatives from Saatchi & Saatchi/NY approached Zourntos about Ntropic taking care of the entire package for them including production. As the project got underway, they collaborated closely with Robinson and Zourntos from Ntropics new space in the Meatpacking District of Manhattan. This was such a great opportunity to work with Steve on a project of this caliber, explains Ntropics Robinson, who began directing two years ago. Steve opened up this amazing opportunity for us and I really wanted to own the project with him. The most beautiful part was that we collaborated effortlessly together, and we are both psyched with the end result. I was drawn to signing with Ntropic in the fall because the New York office is small and personable, and has the extensive assets of the teams in Los Angeles and San Francisco to pull from, notes Zourntos. Additionally, Ntropic works on such a diversity of projects in commercials and advertising, but also in film, television and experiential. I know the Olay brand well and have worked with them for years. Being at a boutique like Ntropic allowed the amazing opportunity to execute the entire package. It was a great learning experience and I look forward to co-directing with Nate more in the future. Creative Director Steve Zourntos joined Ntropic in fall 2011. A diverse talent whose portfolio includes work on high-profile commercial campaigns, major motion pictures, and prime-time TV shows, he has done extensive work in the beauty category including work on Olay, Clinique, Almay, Maybelline and L'Oreal. Zourntos completed the main titles and effects work for the feature film Snow Angels for Warner Independent Pictures. His TV credits include opening title sequences for Medium, Kid Nation, and Police Women of Broward County. Zourntos also helped found Headlight Design and Visual Effects, the design and VFX arm of Crossroads Films and 89 Editorial. He has also worked with Click 3X in New York, Toronto-based Axyzfx, and Panic & Bob.