本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
McDelivery
案例简介：陪审团的文化/背景信息 继 2017年发布的活动《开放晚》之后，我们签署了一项全新的活动，再次与品牌的城市层面合作。 一年多前推出送货服务后，该品牌第一次大声疾呼推广这项服务。 告诉陪审团摄影的事。不要说出摄影师的名字。 为了推广麦当劳的送货服务，我们决定强调一个简单的见解: 下雨时，没有什么比呆在家里送货更好的了。 就像窗户后面的旁观者一样，我们看到雨在重绘巴黎建筑。 基本上我们使用水和玻璃。但最重要的是，这是一个观点的问题，它设法表达了概念本身的基础。 我们不使用photoshop滤镜或合成和尽可能少的后期制作。我们想拿出不同的纹理来寻找大范围的工作可能性，并适应不同的拍摄情况。 视角和框架是讲故事的基本工具。重要的是整个图像的平衡，也就是说，窗户上的雨引起的动态运动和背景中城市框架的构成之间的平衡。
McDelivery
案例简介：Cultural/Context information for the jury Following the campaign « Open Late » which has been released in 2017, we signed a brand new campaign that plays once again with the urban dimension of the brand. After launching the delivery service more than a year ago, the brand speaks out for the very first time to promote this service. Tell the jury about the photography. Do not name the photographer. To promote the McDonald's delivery service, we decided to highlight a simple insight : when it rains there's nothing like staying at home and getting a delivery. Like a spectator behind his window, we see rain redrawing Paris buildings. Essentially we used water and glass. But above all, it's a question of point of view, that manages to express the very basis of the concept itself. We use no photoshop filter or composition and the minimum post-production as possible. We wanted to bring out different textures to find a large range of possibilities to work and to adapt to different shooting situations. The perspective and the framing were the essential tools for storytelling. The important thing is the balance of the image in its entirely, that is to say between the dynamic movement caused by the rain on the window and the composition of the city frame in the background.
McDelivery
案例简介：陪审团的文化/背景信息 继 2017年发布的活动《开放晚》之后，我们签署了一项全新的活动，再次与品牌的城市层面合作。 一年多前推出送货服务后，该品牌第一次大声疾呼推广这项服务。 告诉陪审团摄影的事。不要说出摄影师的名字。 为了推广麦当劳的送货服务，我们决定强调一个简单的见解: 下雨时，没有什么比呆在家里送货更好的了。 就像窗户后面的旁观者一样，我们看到雨在重绘巴黎建筑。 基本上我们使用水和玻璃。但最重要的是，这是一个观点的问题，它设法表达了概念本身的基础。 我们不使用photoshop滤镜或合成和尽可能少的后期制作。我们想拿出不同的纹理来寻找大范围的工作可能性，并适应不同的拍摄情况。 视角和框架是讲故事的基本工具。重要的是整个图像的平衡，也就是说，窗户上的雨引起的动态运动和背景中城市框架的构成之间的平衡。
McDelivery
案例简介：Cultural/Context information for the jury Following the campaign « Open Late » which has been released in 2017, we signed a brand new campaign that plays once again with the urban dimension of the brand. After launching the delivery service more than a year ago, the brand speaks out for the very first time to promote this service. Tell the jury about the photography. Do not name the photographer. To promote the McDonald's delivery service, we decided to highlight a simple insight : when it rains there's nothing like staying at home and getting a delivery. Like a spectator behind his window, we see rain redrawing Paris buildings. Essentially we used water and glass. But above all, it's a question of point of view, that manages to express the very basis of the concept itself. We use no photoshop filter or composition and the minimum post-production as possible. We wanted to bring out different textures to find a large range of possibilities to work and to adapt to different shooting situations. The perspective and the framing were the essential tools for storytelling. The important thing is the balance of the image in its entirely, that is to say between the dynamic movement caused by the rain on the window and the composition of the city frame in the background.
McDelivery
暂无简介
McDelivery
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
