Racaille|海报/平面|广告营销案例【ADGuider广告指南】

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赛车

案例简介：这个概念是基于 label 给某人贴上标签的表达，这意味着对某人表达刻板印象的判断。这场运动展示了这种明显无害的行为如何通过在某人的肉体上贴上标签而产生戏剧性的后果。这一残酷的外科医生行为表明，陈词滥调并不像看起来那么无害。他们真的伤害了受害者，让他们的生活变得艰难。歧视使一些人无法仅仅因为他们的年龄、性别、肤色、信仰、残疾或性别偏好而享有平等的权利。例如，当他们寻找住房、工作或教育。

赛车

案例简介：The concept is based on the expression to label someone which means expressing stereotypic judgments on someone . The campaign shows how this apparently harmless behaviour can have dramatic consequences by showing labels sowed in someones flesh. This cruel surgeon act shows how cliché remarks are not as harmless as they seem. They really hurt and make life difficult for their victims. Discrimination unables some people to have equal rights for the sole reason of their age, their sex, the colour of their skin, their beliefs, their handicap or sexual preferences. For instance when they look for housing, jobs or education.