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亲爱的总统先生
案例简介:Jana 被定位为 “像爱一样纯净的水”,它基于围绕爱的所有交流。今年的 Jana 版与克罗地亚最著名的爱情故事 -- 关于两只鹳 Malena 和 Klepetan 的爱情故事密切相关。Klepetan 每年飞往非洲,最大的问题是黎巴嫩每年有超过 20 万只候鸟被杀死。贾纳通过向黎巴嫩总统发表讲话开始了一场强有力的公关活动,目的是改变法律,停止捕鸟,这样这个爱情故事就可以在未来的许多年里继续下去。
亲爱的总统先生
案例简介:Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2.000.000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.
Dear Mr. President
案例简介:Jana 被定位为 “像爱一样纯净的水”,它基于围绕爱的所有交流。今年的 Jana 版与克罗地亚最著名的爱情故事 -- 关于两只鹳 Malena 和 Klepetan 的爱情故事密切相关。Klepetan 每年飞往非洲,最大的问题是黎巴嫩每年有超过 20 万只候鸟被杀死。贾纳通过向黎巴嫩总统发表讲话开始了一场强有力的公关活动,目的是改变法律,停止捕鸟,这样这个爱情故事就可以在未来的许多年里继续下去。
Dear Mr. President
案例简介:Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2.000.000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.
亲爱的总统先生
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Dear Mr. President
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