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案例简介:United Airlines 的环境/互动/真人作品,占据了银行地铁站 250 米以上的走廊。标题是 “与 150 多个美国城市的快速便捷联系”。我们把空间变成了飞机的内部,模拟了从伦敦开始到旧金山结束的飞行。 每个面板中的插图突出了每个城市的关键地标,并模拟了走廊拐弯时曼哈顿上空的飞机布局。 走廊的一部分变成了一个候机室,演员扮成乘务员欢迎乘客登机,并分发登机牌,这些都与促销活动联系在一起。
案例简介:Ambient/interactive/live-action piece for United Airlines occupying a 250+ meter stretch of corridor in Bank Underground Station. The headline was 'quick and easy connections to over 150 US cities'. We turned the space into the interior of a plane and simulate a flight that started in London and ended in San Francisco. Illustrations in each panel highlighted key landmarks of each city as well as simulating the airplane banking over Manhattan during the bend of the corridor. Part of the corridor was turned into a departure lounge with actors dressed as flights attendants welcoming commuters on board and handing out boarding cards which were tied into a promotional offer.
登机时刻3 | Time to fly 3
案例简介:United Airlines 的环境/互动/真人作品,占据了银行地铁站 250 米以上的走廊。标题是 “与 150 多个美国城市的快速便捷联系”。我们把空间变成了飞机的内部,模拟了从伦敦开始到旧金山结束的飞行。 每个面板中的插图突出了每个城市的关键地标,并模拟了走廊拐弯时曼哈顿上空的飞机布局。 走廊的一部分变成了一个候机室,演员扮成乘务员欢迎乘客登机,并分发登机牌,这些都与促销活动联系在一起。
登机时刻3 | Time to fly 3
案例简介:Ambient/interactive/live-action piece for United Airlines occupying a 250+ meter stretch of corridor in Bank Underground Station. The headline was 'quick and easy connections to over 150 US cities'. We turned the space into the interior of a plane and simulate a flight that started in London and ended in San Francisco. Illustrations in each panel highlighted key landmarks of each city as well as simulating the airplane banking over Manhattan during the bend of the corridor. Part of the corridor was turned into a departure lounge with actors dressed as flights attendants welcoming commuters on board and handing out boarding cards which were tied into a promotional offer.
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登机时刻3 | Time to fly 3
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基本信息
- 广告战役: #联合航空-户外-9363#
- 广告品牌: 联合航空
- 发布日期: 2000
- 行业领域: 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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