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布朗尼蛋糕
案例简介：脚本原始语言 我们写的每一行都必须做两件事: 告诉我们的目标，我们为他们得到了东西，并且我们将他们理解为人，以及我们如何适应他们的各种生活方式。 入口摘要 Postmates是一项按需送货服务，其使命是帮助人们从任何地方订购任何东西，并将其送货上门。但是随着按需类别的增长和实力雄厚的竞争对手，Postmates必须脱颖而出。我们创建了一个专门针对洛杉矶和纽约人民的户外活动，并在相关位置放置了广告，例如在纽约洛杉矶的大麻药房，电影制片厂，酒类商店和餐馆附近，我们将广告放置在特定的社区，例如，信托基金婴儿居住的默里山 (Murray Hill) 和模特去的时尚区。我们还播放了著名的地铁比喻和常见的地铁行为，以使广告与我们的目标产生更大的共鸣。
布朗尼蛋糕
案例简介：ScriptInOriginalLanguage Every line we wrote had to do two things: Tell our target that we get things for them, and also that we understand them as people and how we fit into their various lifestyles. EntrySummary Postmates is an on-demand delivery service on a mission to help people order anything, from anywhere, and have it delivered to their door. But with a growing on-demand category and competitors with deep pockets, Postmates had to stand out. We created an outdoor campaign written specifically to the people of L.A. and N.Y., and placed ads in relevant locations, such as near marijuana dispensaries, movie studios, liquor stores, and restaurants in L.A. In N.Y., we placed the ads in specific neighborhoods, such as Murray Hill—where trust-fund babies live—and the Fashion District—where the models go. We also played off famous subway tropes and common subway behavior to make the ads resonate more with our target.
Brownies
案例简介：脚本原始语言 我们写的每一行都必须做两件事: 告诉我们的目标，我们为他们得到了东西，并且我们将他们理解为人，以及我们如何适应他们的各种生活方式。 入口摘要 Postmates是一项按需送货服务，其使命是帮助人们从任何地方订购任何东西，并将其送货上门。但是随着按需类别的增长和实力雄厚的竞争对手，Postmates必须脱颖而出。我们创建了一个专门针对洛杉矶和纽约人民的户外活动，并在相关位置放置了广告，例如在纽约洛杉矶的大麻药房，电影制片厂，酒类商店和餐馆附近，我们将广告放置在特定的社区，例如，信托基金婴儿居住的默里山 (Murray Hill) 和模特去的时尚区。我们还播放了著名的地铁比喻和常见的地铁行为，以使广告与我们的目标产生更大的共鸣。
Brownies
案例简介：ScriptInOriginalLanguage Every line we wrote had to do two things: Tell our target that we get things for them, and also that we understand them as people and how we fit into their various lifestyles. EntrySummary Postmates is an on-demand delivery service on a mission to help people order anything, from anywhere, and have it delivered to their door. But with a growing on-demand category and competitors with deep pockets, Postmates had to stand out. We created an outdoor campaign written specifically to the people of L.A. and N.Y., and placed ads in relevant locations, such as near marijuana dispensaries, movie studios, liquor stores, and restaurants in L.A. In N.Y., we placed the ads in specific neighborhoods, such as Murray Hill—where trust-fund babies live—and the Fashion District—where the models go. We also played off famous subway tropes and common subway behavior to make the ads resonate more with our target.
布朗尼蛋糕
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Brownies
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基本信息
- 广告战役： #Postmates-平面-49315#
- 广告品牌： Postmates
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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