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现代N: 感觉: 发射; 科隆; 吹风机; 耳机
案例简介：喜剧导演汤姆·昆茨 (Tom Kuntz) 在现代最新的竞选活动中通过R/GA London和MJZ London对豪华品牌进行了讽刺。
现代N: 感觉: 发射; 科隆; 吹风机; 耳机
案例简介：Comedy director Tom Kuntz takes an ironic swipe at luxury brands in Hyundai’s latest campaign, via R/GA London & MJZ London.
Hyundai N: Feel The Feeling: Launch; Cologne; Hairdryer; Headphones
案例简介：喜剧导演汤姆·昆茨 (Tom Kuntz) 在现代最新的竞选活动中通过R/GA London和MJZ London对豪华品牌进行了讽刺。
Hyundai N: Feel The Feeling: Launch; Cologne; Hairdryer; Headphones
案例简介：Comedy director Tom Kuntz takes an ironic swipe at luxury brands in Hyundai’s latest campaign, via R/GA London & MJZ London.
现代N: 感觉: 发射; 科隆; 吹风机; 耳机
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Hyundai N: Feel The Feeling: Launch; Cologne; Hairdryer; Headphones
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案例详情
"Comedy director Tom Kuntz takes an ironic swipe at luxury brands in Hyundai’s latest campaign.Feel the Feeling, created by R/GA London to promote the car maker's i30N model - the first in its high-performance 'N' line-up - side-steps the usual automotive ad formula (fast car, winding road) in favour of an 'ironic premium' approach, which deftly skewers luxury brand advertising in four very funny spots. Directed by Kuntz through MJZ London, the quartet of films - Launch [top], Cologne, Hairdryer, and Headphones - all feature N-made products which bring to life the feeling of driving the car: a performance hairdryer, an ‘Eau de Burnt Rubber’ cologne, and headphones which blast out the roar of the engine. Shot in moody black and white, they recall the style and aesthetic of every luxury brand ad you've ever seen, undercut by Kuntz's trademark tongue-in-cheek humour.Hairdryer Cologne Headphones "
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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