本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
TXTBKS
案例简介:在菲律宾,公立学校 7 岁的孩子每天必须带多达 22 本书,让他们甚至在第一节课开始前就筋疲力尽,注意力不集中。一个普通的菲律宾家庭买不起电子书。但是他们确实有老一代的模拟手机,这个国家最大的电信公司 Smart 将很快变成一种新的电子阅读器。现有的学校文本被压缩并编程到他们旧的剩余 sim卡的收件箱中。当加载到任何手机上时,它实际上把它变成了一本轻便的学校书籍。我们称之为低技术解决方案 TXTBKS。
TXTBKS
案例简介:In the Philippines, public schools kids as young as seven must bring up to 22 books daily, leaving them exhausted and unfocused even before their first class— begins. An average Filipino family just can't afford an e-book. But they do have older generation analog phones, which Smart, the country's largest telco would soon turn into a new kind e-reader. Existing school texts where condensed and programmed into the inboxes of their older surplus sim cards.When loaded into any cellphone, it effectively turned it into a light and handy school book. We called this low-tech solution TXTBKS.
TXTBKS
案例简介:在菲律宾,公立学校 7 岁的孩子每天必须带多达 22 本书,让他们甚至在第一节课开始前就筋疲力尽,注意力不集中。一个普通的菲律宾家庭买不起电子书。但是他们确实有老一代的模拟手机,这个国家最大的电信公司 Smart 将很快变成一种新的电子阅读器。现有的学校文本被压缩并编程到他们旧的剩余 sim卡的收件箱中。当加载到任何手机上时,它实际上把它变成了一本轻便的学校书籍。我们称之为低技术解决方案 TXTBKS。
TXTBKS
案例简介:In the Philippines, public schools kids as young as seven must bring up to 22 books daily, leaving them exhausted and unfocused even before their first class— begins. An average Filipino family just can't afford an e-book. But they do have older generation analog phones, which Smart, the country's largest telco would soon turn into a new kind e-reader. Existing school texts where condensed and programmed into the inboxes of their older surplus sim cards.When loaded into any cellphone, it effectively turned it into a light and handy school book. We called this low-tech solution TXTBKS.
TXTBKS
暂无简介
TXTBKS
暂无简介
基本信息
- 广告战役: #Smart Communications-网络-9466#
- 广告品牌: Smart Communications
- 发布日期: 2000
- 行业领域: 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善