As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. Amelie created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers.Street teams were placed at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment.CreditsEric Hines, Creative Director, Amélie CompanyJennie Jarzabek, Art Director, Amélie CompanyCecil Bozard, Senior Copywriter, Amélie CompanyJosh Opat, Senior Account Executive, Amélie CompanyCari Stubbs, Account Executive, Amélie CompanyHeather Popenhagen, Agency Producer, Amélie CompanyMackie Clonts, Account Director, Amélie CompanyPat Feehery, Chief Creative Officer, Amélie CompanyJustin Moss, Executive Producer, Pineapple AgencyAllison Rifkin, Account Manager, Pineapple AgencyDuane Ciacco, Strategy, Pineapple AgencyMax Krapff, Account Coordinator, Pineapple Agency