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摆脱神话
案例简介：上下文 通过 # SoyLibre运动，Barranquilla告诉妇女，她们得到了支持，她们有一个陪伴她们的组织，如果她们遭受虐待，她们可以去。在这种情况下，该市将进入 “狂欢节” 的日子，尽管没有正式庆祝，但可能会成为人们滥用酒精的机会，并可能增加对妇女的暴力案件。 挑战 提醒妇女，巴兰基亚有一个妇女办公室，如果她们遇到暴力情况，尤其是在狂欢节期间，可以去。 概念 关于庆祝活动和酒精的神话是，它成为过度行为的借口，走得太远并在更大程度上恐吓妇女。尽管这不会在城市举行庆祝活动，但许多人会在家里举行聚会或聚会，其中涉及酒精饮料。 这个想法 向妇女传达的是，没有任何借口可以接受虐待，为虐待辩护或使威胁其完整性的行为正常化。是时候让我们摆脱神话了。
摆脱神话
案例简介：CONTEXT Through the #SoyLibre campaign, Barranquilla told women that they have support, that they have an organization that accompanies them and to which they can go in case they suffer abuse. On this occasion, the city will enter its "carnival" days, which, although not officially celebrated, may be presented as an opportunity for people to abuse alcohol and possibly increase cases of violence against women. CHALLENGE Remind women that there is a Women's Office in Barranquilla, which they can go to if they are experiencing a situation of violence, especially during carnivals. CONCEPT The myth around the festivities and alcohol is that it becomes an excuse for excesses, to go too far and to intimidate women to a greater extent. Although this will not have a celebration by the city, many people will have parties or gatherings at home that will involve alcoholic beverages. THE IDEA It is to communicate to women that there is no excuse for receiving mistreatment, to justify abuse or normalize actions that threaten their integrity. It is time to free ourselves from myths.
Free from myths
案例简介：上下文 通过 # SoyLibre运动，Barranquilla告诉妇女，她们得到了支持，她们有一个陪伴她们的组织，如果她们遭受虐待，她们可以去。在这种情况下，该市将进入 “狂欢节” 的日子，尽管没有正式庆祝，但可能会成为人们滥用酒精的机会，并可能增加对妇女的暴力案件。 挑战 提醒妇女，巴兰基亚有一个妇女办公室，如果她们遇到暴力情况，尤其是在狂欢节期间，可以去。 概念 关于庆祝活动和酒精的神话是，它成为过度行为的借口，走得太远并在更大程度上恐吓妇女。尽管这不会在城市举行庆祝活动，但许多人会在家里举行聚会或聚会，其中涉及酒精饮料。 这个想法 向妇女传达的是，没有任何借口可以接受虐待，为虐待辩护或使威胁其完整性的行为正常化。是时候让我们摆脱神话了。
Free from myths
案例简介：CONTEXT Through the #SoyLibre campaign, Barranquilla told women that they have support, that they have an organization that accompanies them and to which they can go in case they suffer abuse. On this occasion, the city will enter its "carnival" days, which, although not officially celebrated, may be presented as an opportunity for people to abuse alcohol and possibly increase cases of violence against women. CHALLENGE Remind women that there is a Women's Office in Barranquilla, which they can go to if they are experiencing a situation of violence, especially during carnivals. CONCEPT The myth around the festivities and alcohol is that it becomes an excuse for excesses, to go too far and to intimidate women to a greater extent. Although this will not have a celebration by the city, many people will have parties or gatherings at home that will involve alcoholic beverages. THE IDEA It is to communicate to women that there is no excuse for receiving mistreatment, to justify abuse or normalize actions that threaten their integrity. It is time to free ourselves from myths.
摆脱神话
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Free from myths
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基本信息
- 广告战役： #Alcaldia de Barranquilla-平面-5af2#
- 广告品牌： Alcaldia de Barranquilla
- 发布日期： 2021
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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