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注意安全，迟到
案例简介：比利时沃尔沃汽车发出普遍呼吁，允许所有比利时司机在开学第一天上班迟到。这就是该品牌希望为比利时父母提供不那么混乱的早晨高峰的方式。“安全，迟到” 运动是对Vias institute进行的国家道路安全调查结果的反应，该调查表明，带孩子上学并试图准时参加第一次会议的压力是鲁ck驾驶和事故的主要原因。比利时格雷为沃尔沃创建的综合广告，类别包括: 汽车、公共利益、非政府组织。
注意安全，迟到
案例简介：Volvo Belgium makes a general appeal to allow all Belgian drivers to be late for work on the first day of school. This is how the brand wants to offer Belgian parents a less chaotic morning rush. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety conducted by Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents. Integrated advertisement created by Grey, Belgium for Volvo, within the categories: Automotive, Public Interest, NGO.
Be safe, be late
案例简介：比利时沃尔沃汽车发出普遍呼吁，允许所有比利时司机在开学第一天上班迟到。这就是该品牌希望为比利时父母提供不那么混乱的早晨高峰的方式。“安全，迟到” 运动是对Vias institute进行的国家道路安全调查结果的反应，该调查表明，带孩子上学并试图准时参加第一次会议的压力是鲁ck驾驶和事故的主要原因。比利时格雷为沃尔沃创建的综合广告，类别包括: 汽车、公共利益、非政府组织。
Be safe, be late
案例简介：Volvo Belgium makes a general appeal to allow all Belgian drivers to be late for work on the first day of school. This is how the brand wants to offer Belgian parents a less chaotic morning rush. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety conducted by Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents. Integrated advertisement created by Grey, Belgium for Volvo, within the categories: Automotive, Public Interest, NGO.
注意安全，迟到
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Be safe, be late
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