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回收历史
案例简介：相关性 没有媒体预算，这一举措依赖于通过公共关系传达信息。我们通过与媒体的联系建立了良好的环境。我们确保人们不仅意识到教科文组织正在反对的问题，而且意识到他们可以通过回收历史平台体验这些丢失的纪念碑和历史元素。 活动描述 在过去几年里，我们看到无数的历史遗迹被冲突和灾难摧毁。丢失的不仅仅是纪念碑和文物。我们失去了我们的历史和遗产。我们开始回收这两者。这就是为什么我们创建了回收历史，这是一个众包在线博物馆，旨在修复从世界上拿走的遗产。在这里，来自世界各地的人们聚集在一起，以数字方式再现、体验和学习已经丢失的纪念碑。人们可以通过上传、排序和屏蔽图像来帮助我们。他们也可以利用他们的 3D 建模技能。一旦模型被上传，世界被邀请去探索、学习和帮助我们恢复历史。 概要 近年来，我们看到世界各地数量惊人的历史遗迹 -- 一些可以追溯到几千年前 -- 被摧毁。想想从公元 131 到 2015年的 Baalshamin 神庙, 直到它在叙利亚内战后被 ISIS 摧毁，或者在去年的地震中被尼泊尔 5 世纪的佛教和印度教寺庙摧毁。联合国教科文组织旨在庆祝和保护世界各地的文化遗产和多样性。简介: 通过让人们了解已经丢失的纪念碑，找到一种庆祝和保护全球文化遗产和多样性的方法。目标 1: 创造一种人们联系和体验失落文化元素的方式。目标 2: 创造意识、嗡嗡声和社会讨论，提请注意联合国教科文组织 # unite4 遗产全球运动。 结果 虽然项目还处于早期阶段，但我们已经收到了一些强有力的结果。最近提交了 5351 张照片。所有这些照片都被用来创建模型和回收历史。就在最近，该项目已经在 20 多个主要媒体上进行了大量报道，包括: 快速公司、 Mashable 、新闻频道 10 、国际商业时报和雅虎。 执行 我们启动了这个项目，将已经数字化重建的丢失的文物带回现实世界。在正式发布会上，3D 模型在纽约艺术与设计博物馆的顶层展出，邀请了一系列媒体和影响者参加此次活动。这些重建的文物不仅提高了人们对这场运动的认识，还将被摧毁的文化带给了每个来访的人。该网站的推出通过媒体报道和社交媒体传播，在广泛的论坛和网站上产生了股票和帖子。ReclaimHistory.org 作为中心枢纽，人们可以去参观和了解更多关于纪念碑的信息，确保我们传递我们的遗产, 历史和所有过去学到的教训给下一代。 战略 我们确定了被自然灾害和冲突摧毁的纪念碑的优先清单。目标受众是年轻人和老年人，我们希望以各种形式将纪念碑带回来，以确保广泛的曝光。我们确定了一份通过技术回收的超过 15 座纪念碑的清单，并研究了恢复生命的最有效途径。一旦我们有了列表，我们就使用了一种众包的方法来获取足够的视觉数据来重现纪念碑。目标是超越你的维基百科页面或照片展览。在许多情况下，由于破坏的程度，物理修复是不可能的。但是通过众包对遗产记忆的数字保存，公众不仅提供了一种与丢失的遗产接触的方式，而且在保存遗产方面发挥了积极、切实的作用。
回收历史
案例简介：Relevancy Without media budget, this initiative relies on conveying the message through public relations. We built groundswell by connecting with the media. We ensured people were aware not only of the issue that UNESCO is fighting against, but the fact that they can experience these lost monuments and elements of history through the Reclaiming History platform. Campaign Description Over the last several years, we have seen countless historical sites destroyed by conflict and disaster. It’s not just the monuments and artifacts that are lost. We lose our history and our heritage. We set out to reclaim both. That’s why we created Reclaim History, a crowdsourced online museum aimed at restoring heritage that has been taken from the world. Here people come together from across the globe to digitally recreate, experience and learn about monuments that have been lost. People could help by uploading, sorting and masking images. They could also lend their 3D modeling skills. Once the models were uploaded, the world was invited to explore, learn and help us reclaim history. Synopsis In recent years, we’ve seen a shocking number of historic sites around the world—some dating back thousands and thousands of years—destroyed. Think the Temple of Baalshamin, which stood from 131 AD to 2015, until it was destroyed by ISIS after the Syrian Civil War or the 5th-century Buddhist and Hindu temples destroyed in Nepal by last year’s earthquake.UNESCO aims to celebrate and safeguard cultural heritage and diversity around the world. Brief:Find a way to celebrate and safeguard cultural heritage and diversity around the globe by enabling people to learn about monuments that have been lost. Objective #1: Create a way form people to connect and experience lost elements of culture. Objective #2: Create awareness, buzz and social discussion drawing attention to the UNESCO #unite4heritage global movement. Outcome While still early in the life of the project, we have received some strong results.At last count 5351 photos had been submitted. All these photos are being used to create the models and Reclaim History.After only recently launching the project has already had significant coverage on over twenty major outlets including: Fast Company, Mashable, News Channel 10, The International Business Times and Yahoo. Execution We launched the project by bringing the lost artifacts that have been digitally recreated back to the real world. The official launch saw the 3D models exhibited on the top floor of the Museum of Arts & Design in New York where a range of press and influencers were invited for the event.These reconstructed artifacts not only raised awareness of the campaign but also brought the culture that has been destroyed to everyone who visits. The launch of the website built groundswell through media coverage and social media buzz, generating shares and posts on a wide range of forums and sites. ReclaimHistory.org worked as the central hub where people can go to visit and learn more about the monuments, ensuring that we pass on our heritage, history and all of the lessons that have been learned in the past to the next generation. Strategy We identified a priority list of monuments that had been destroyed by natural disaster and conflicts. The target audience was young and old, we wanted to bring the monuments back in a range of formats to ensure broad exposure. We identified a list of over fifteen monuments to reclaim through technology and researched the most effective channels to bring back to life in. Once we had a list we used a crowd-sourced approach to access enough visual data to recreate the monuments.The goal is to go beyond your average Wikipedia page or photo exhibit. In many cases, physical restorations are impossible due to the extent of the destruction. But through crowdsourcing the digital preservation of the memory of that heritage, not only is the public provided a way to engage with lost heritage, but also to have an active, tangible role in preserving it.
Reclaiming History
案例简介：相关性 没有媒体预算，这一举措依赖于通过公共关系传达信息。我们通过与媒体的联系建立了良好的环境。我们确保人们不仅意识到教科文组织正在反对的问题，而且意识到他们可以通过回收历史平台体验这些丢失的纪念碑和历史元素。 活动描述 在过去几年里，我们看到无数的历史遗迹被冲突和灾难摧毁。丢失的不仅仅是纪念碑和文物。我们失去了我们的历史和遗产。我们开始回收这两者。这就是为什么我们创建了回收历史，这是一个众包在线博物馆，旨在修复从世界上拿走的遗产。在这里，来自世界各地的人们聚集在一起，以数字方式再现、体验和学习已经丢失的纪念碑。人们可以通过上传、排序和屏蔽图像来帮助我们。他们也可以利用他们的 3D 建模技能。一旦模型被上传，世界被邀请去探索、学习和帮助我们恢复历史。 概要 近年来，我们看到世界各地数量惊人的历史遗迹 -- 一些可以追溯到几千年前 -- 被摧毁。想想从公元 131 到 2015年的 Baalshamin 神庙, 直到它在叙利亚内战后被 ISIS 摧毁，或者在去年的地震中被尼泊尔 5 世纪的佛教和印度教寺庙摧毁。联合国教科文组织旨在庆祝和保护世界各地的文化遗产和多样性。简介: 通过让人们了解已经丢失的纪念碑，找到一种庆祝和保护全球文化遗产和多样性的方法。目标 1: 创造一种人们联系和体验失落文化元素的方式。目标 2: 创造意识、嗡嗡声和社会讨论，提请注意联合国教科文组织 # unite4 遗产全球运动。 结果 虽然项目还处于早期阶段，但我们已经收到了一些强有力的结果。最近提交了 5351 张照片。所有这些照片都被用来创建模型和回收历史。就在最近，该项目已经在 20 多个主要媒体上进行了大量报道，包括: 快速公司、 Mashable 、新闻频道 10 、国际商业时报和雅虎。 执行 我们启动了这个项目，将已经数字化重建的丢失的文物带回现实世界。在正式发布会上，3D 模型在纽约艺术与设计博物馆的顶层展出，邀请了一系列媒体和影响者参加此次活动。这些重建的文物不仅提高了人们对这场运动的认识，还将被摧毁的文化带给了每个来访的人。该网站的推出通过媒体报道和社交媒体传播，在广泛的论坛和网站上产生了股票和帖子。ReclaimHistory.org 作为中心枢纽，人们可以去参观和了解更多关于纪念碑的信息，确保我们传递我们的遗产, 历史和所有过去学到的教训给下一代。 战略 我们确定了被自然灾害和冲突摧毁的纪念碑的优先清单。目标受众是年轻人和老年人，我们希望以各种形式将纪念碑带回来，以确保广泛的曝光。我们确定了一份通过技术回收的超过 15 座纪念碑的清单，并研究了恢复生命的最有效途径。一旦我们有了列表，我们就使用了一种众包的方法来获取足够的视觉数据来重现纪念碑。目标是超越你的维基百科页面或照片展览。在许多情况下，由于破坏的程度，物理修复是不可能的。但是通过众包对遗产记忆的数字保存，公众不仅提供了一种与丢失的遗产接触的方式，而且在保存遗产方面发挥了积极、切实的作用。
Reclaiming History
案例简介：Relevancy Without media budget, this initiative relies on conveying the message through public relations. We built groundswell by connecting with the media. We ensured people were aware not only of the issue that UNESCO is fighting against, but the fact that they can experience these lost monuments and elements of history through the Reclaiming History platform. Campaign Description Over the last several years, we have seen countless historical sites destroyed by conflict and disaster. It’s not just the monuments and artifacts that are lost. We lose our history and our heritage. We set out to reclaim both. That’s why we created Reclaim History, a crowdsourced online museum aimed at restoring heritage that has been taken from the world. Here people come together from across the globe to digitally recreate, experience and learn about monuments that have been lost. People could help by uploading, sorting and masking images. They could also lend their 3D modeling skills. Once the models were uploaded, the world was invited to explore, learn and help us reclaim history. Synopsis In recent years, we’ve seen a shocking number of historic sites around the world—some dating back thousands and thousands of years—destroyed. Think the Temple of Baalshamin, which stood from 131 AD to 2015, until it was destroyed by ISIS after the Syrian Civil War or the 5th-century Buddhist and Hindu temples destroyed in Nepal by last year’s earthquake.UNESCO aims to celebrate and safeguard cultural heritage and diversity around the world. Brief:Find a way to celebrate and safeguard cultural heritage and diversity around the globe by enabling people to learn about monuments that have been lost. Objective #1: Create a way form people to connect and experience lost elements of culture. Objective #2: Create awareness, buzz and social discussion drawing attention to the UNESCO #unite4heritage global movement. Outcome While still early in the life of the project, we have received some strong results.At last count 5351 photos had been submitted. All these photos are being used to create the models and Reclaim History.After only recently launching the project has already had significant coverage on over twenty major outlets including: Fast Company, Mashable, News Channel 10, The International Business Times and Yahoo. Execution We launched the project by bringing the lost artifacts that have been digitally recreated back to the real world. The official launch saw the 3D models exhibited on the top floor of the Museum of Arts & Design in New York where a range of press and influencers were invited for the event.These reconstructed artifacts not only raised awareness of the campaign but also brought the culture that has been destroyed to everyone who visits. The launch of the website built groundswell through media coverage and social media buzz, generating shares and posts on a wide range of forums and sites. ReclaimHistory.org worked as the central hub where people can go to visit and learn more about the monuments, ensuring that we pass on our heritage, history and all of the lessons that have been learned in the past to the next generation. Strategy We identified a priority list of monuments that had been destroyed by natural disaster and conflicts. The target audience was young and old, we wanted to bring the monuments back in a range of formats to ensure broad exposure. We identified a list of over fifteen monuments to reclaim through technology and researched the most effective channels to bring back to life in. Once we had a list we used a crowd-sourced approach to access enough visual data to recreate the monuments.The goal is to go beyond your average Wikipedia page or photo exhibit. In many cases, physical restorations are impossible due to the extent of the destruction. But through crowdsourcing the digital preservation of the memory of that heritage, not only is the public provided a way to engage with lost heritage, but also to have an active, tangible role in preserving it.
回收历史
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Reclaiming History
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