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MEMO_o_ke
案例简介：为什么这项工作与媒体相关？ 这项工作不仅仅是一场宣传阿尔茨海默氏病的运动; 它是一种对抗它的工具。因此，我们决定在世界上最受欢迎的平台之一 “youtube” 上推出，该平台可以轻松地应用于各种媒体渠道，直接将目标引导到我们的渠道。我们也知道，泰国的老年人喜欢通过他们的社交网络与他们的家人和朋友分享很多东西，特别是如果这个话题是关于健康的。 背景 如今，由于大多数宣传运动有助于促进这一问题; 阿尔茨海默氏病在泰国已经广为人知。 然而，患有阿尔茨海默氏症的人数仍以每年30,000的速度增长。因此，我们的目标不是创建另一个意识运动，而是创建一个工具来减缓这种症状。 描述创意/见解 (投票30%) 在泰国，唱歌是老年人最喜欢的活动之一。许多人会定期见面一起唱歌。 此外，根据阿尔茨海默氏症协会的一项研究: “音乐可以丰富阿尔茨海默氏症患者的生活，即使在痴呆症进展之后。” 泰国阿尔茨海默氏症基金会认为，有可能将老年人最喜欢的活动增强为他们对抗阿尔茨海默氏症的有力工具。然后，我们创建了MEMO_o_ke: 卡拉ok歌曲，其中缺少歌词的某些部分，以帮助刺激老年人的记忆并帮助减缓阿尔茨海默氏症。 描述策略 (投票20%) 在泰国，唱歌是老年人最喜欢的活动之一。许多人会定期见面一起唱歌。许多研究表明，唱歌还可以帮助激发他们之间的记忆。 我们创作了MEMO_o_ke: 卡拉ok歌曲，歌词的某些部分缺失，以帮助刺激老年人的记忆并帮助减缓阿尔茨海默氏症。 我们还为这些歌曲创建了MEMO_o_ke Youtube频道，以更轻松地吸引全国人民。由于我们的预算有限，我们决定在世界阿尔茨海默氏症日发起这项运动，以引起大众的关注。然后，我们与私人和政府组织合作开展活动，因为我们知道老年人喜欢唱歌。此外，我们知道泰国的老人会帮助他们通过社交渠道传播这些歌曲。 描述执行 (投票20%) 我们创作了MEMO_o_ke: 卡拉ok歌曲，歌词的某些部分缺失，以帮助刺激老年人的记忆并帮助减缓阿尔茨海默氏症。 我们还为这些歌曲创建了MEMO_o_ke Youtube频道，以更轻松地吸引全国人民。由于我们的预算有限，我们决定在世界阿尔茨海默氏症日发起这项运动，以引起大众的关注。然后，我们与私人和政府组织合作开展活动，因为我们知道老年人喜欢唱歌。此外，我们知道泰国的老人会帮助他们通过社交渠道传播这些歌曲。最后，“MEMO_o_ke” 永久合并在泰国著名的百货商店之一中。 媒体频道: 哦，电视节目，在线出版商，在线影响者，广播脱口秀，组织活动，永久注册在百货公司。 列出结果 (投票30%) 在世界老年痴呆症日推出，MEMO_o_ke受到的关注超出预期。尽管我们的预算有限，但这项运动将PR价值和媒体价值提高到了2000多万泰铢。 此外，许多组织，无论是私人组织还是政府组织，都与我们合作举办了一项活动，邀请老年人演唱MEMO_o_ke。Zpell是泰国著名的购物中心，甚至永久地将MEMO_o_ke放入其休闲区的 “高级zmart” 中。
MEMO_o_ke
案例简介：Why is this work relevant for Media? This work is more than just a campaign for awareness of Alzheimer’s disease; it’s a tool to fight it. Thus, we decided to launch on one of the world’s most popular platform ‘Youtube’, which can easily be applied on various media channels to directly lead targets to our channel. We are also aware that Thai’s elderly love to share many things through their social network to their fam-ily and friends especially if the topic is about health. Background Nowadays, thanks to most awareness campaigns which help promote this issue; Alzheimer’s disease is already known widely in Thailand. However, the number of people suffering from Alzheimer’s is still rising by 30,000 per year. Therefore, instead of creating just another awareness campaign, our objective is to create a tool to slow down this symptom. Describe the creative idea/insights (30% of vote) In Thailand, singing is one of the elderly’s favorite activities. Many would meet up regularly to sing together. Also, according to a study by Alzheimer’s Association: ‘Music can enrich the lives of people with Alzheimer’s disease, even after dementia has progressed.’ The Alzheimer Foundation of Thailand sees the possibility to enhance the elderly’s favorite activity into a powerful tool for them to fight Alzheimer’s. We have then created MEMO_o_ke: karaoke songs with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down the Alzheimer’s. Describe the strategy (20% of vote) In Thailand, singing is one of the elderly’s favorite activities. Many would meet up regularly to sing together. Many studies show that singing can also help stimulate memory among them. We created MEMO_o_ke: karaoke songs with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down the Alzheimer’s. We also created MEMO_o_ke Youtube Channel for those songs to reach people nationwide more easily. Since we have a limited budget, we decided to launch the campaign on World Alzheimer’s Day to grab mass attention. Then we collaborated with organizations both private and government to create activities, since we knew that the elderly love singing. Also, we knew Thai’s elderly would help spread these songs through their social channels. Describe the execution (20% of vote) We created MEMO_o_ke: karaoke songs with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down the Alzheimer’s. We also created MEMO_o_ke Youtube Channel for those songs to reach people nationwide more easily. Since we have a limited budget, we decided to launch the campaign on World Alzheimer’s Day to grab mass attention. Then we collaborated with organizations both private and government to create activities, since we knew that the elderly love singing. Also, we knew Thai’s elderly would help spread these songs through their social channels. Finally, ‘MEMO_o_ke’ is permanently incorporated in one of Thailand’s well known department stores. Media channels: OOH, TV show, online publishers, online influencers, radio talk show, organization’s activities, permanently incorporated in department store. List the results (30% of vote) Launched on World Alzheimer’s Day, MEMO_o_ke received more attention than expected. Even though we had a limited budget, this campaign raised PR Value and media to 20+ million baht worth. Furthermore, many organizations, both private and government, collaborated with us to hold an activity inviting elderly to sing MEMO_o_ke. Zpell, a well-known shopping mall in Thailand, even permanently put MEMO_o_ke into ‘SENIOR ZMART’ their recreational zone.
MEMO_o_ke
案例简介：为什么这项工作与媒体相关？ 这项工作不仅仅是一场宣传阿尔茨海默氏病的运动; 它是一种对抗它的工具。因此，我们决定在世界上最受欢迎的平台之一 “youtube” 上推出，该平台可以轻松地应用于各种媒体渠道，直接将目标引导到我们的渠道。我们也知道，泰国的老年人喜欢通过他们的社交网络与他们的家人和朋友分享很多东西，特别是如果这个话题是关于健康的。 背景 如今，由于大多数宣传运动有助于促进这一问题; 阿尔茨海默氏病在泰国已经广为人知。 然而，患有阿尔茨海默氏症的人数仍以每年30,000的速度增长。因此，我们的目标不是创建另一个意识运动，而是创建一个工具来减缓这种症状。 描述创意/见解 (投票30%) 在泰国，唱歌是老年人最喜欢的活动之一。许多人会定期见面一起唱歌。 此外，根据阿尔茨海默氏症协会的一项研究: “音乐可以丰富阿尔茨海默氏症患者的生活，即使在痴呆症进展之后。” 泰国阿尔茨海默氏症基金会认为，有可能将老年人最喜欢的活动增强为他们对抗阿尔茨海默氏症的有力工具。然后，我们创建了MEMO_o_ke: 卡拉ok歌曲，其中缺少歌词的某些部分，以帮助刺激老年人的记忆并帮助减缓阿尔茨海默氏症。 描述策略 (投票20%) 在泰国，唱歌是老年人最喜欢的活动之一。许多人会定期见面一起唱歌。许多研究表明，唱歌还可以帮助激发他们之间的记忆。 我们创作了MEMO_o_ke: 卡拉ok歌曲，歌词的某些部分缺失，以帮助刺激老年人的记忆并帮助减缓阿尔茨海默氏症。 我们还为这些歌曲创建了MEMO_o_ke Youtube频道，以更轻松地吸引全国人民。由于我们的预算有限，我们决定在世界阿尔茨海默氏症日发起这项运动，以引起大众的关注。然后，我们与私人和政府组织合作开展活动，因为我们知道老年人喜欢唱歌。此外，我们知道泰国的老人会帮助他们通过社交渠道传播这些歌曲。 描述执行 (投票20%) 我们创作了MEMO_o_ke: 卡拉ok歌曲，歌词的某些部分缺失，以帮助刺激老年人的记忆并帮助减缓阿尔茨海默氏症。 我们还为这些歌曲创建了MEMO_o_ke Youtube频道，以更轻松地吸引全国人民。由于我们的预算有限，我们决定在世界阿尔茨海默氏症日发起这项运动，以引起大众的关注。然后，我们与私人和政府组织合作开展活动，因为我们知道老年人喜欢唱歌。此外，我们知道泰国的老人会帮助他们通过社交渠道传播这些歌曲。最后，“MEMO_o_ke” 永久合并在泰国著名的百货商店之一中。 媒体频道: 哦，电视节目，在线出版商，在线影响者，广播脱口秀，组织活动，永久注册在百货公司。 列出结果 (投票30%) 在世界老年痴呆症日推出，MEMO_o_ke受到的关注超出预期。尽管我们的预算有限，但这项运动将PR价值和媒体价值提高到了2000多万泰铢。 此外，许多组织，无论是私人组织还是政府组织，都与我们合作举办了一项活动，邀请老年人演唱MEMO_o_ke。Zpell是泰国著名的购物中心，甚至永久地将MEMO_o_ke放入其休闲区的 “高级zmart” 中。
MEMO_o_ke
案例简介：Why is this work relevant for Media? This work is more than just a campaign for awareness of Alzheimer’s disease; it’s a tool to fight it. Thus, we decided to launch on one of the world’s most popular platform ‘Youtube’, which can easily be applied on various media channels to directly lead targets to our channel. We are also aware that Thai’s elderly love to share many things through their social network to their fam-ily and friends especially if the topic is about health. Background Nowadays, thanks to most awareness campaigns which help promote this issue; Alzheimer’s disease is already known widely in Thailand. However, the number of people suffering from Alzheimer’s is still rising by 30,000 per year. Therefore, instead of creating just another awareness campaign, our objective is to create a tool to slow down this symptom. Describe the creative idea/insights (30% of vote) In Thailand, singing is one of the elderly’s favorite activities. Many would meet up regularly to sing together. Also, according to a study by Alzheimer’s Association: ‘Music can enrich the lives of people with Alzheimer’s disease, even after dementia has progressed.’ The Alzheimer Foundation of Thailand sees the possibility to enhance the elderly’s favorite activity into a powerful tool for them to fight Alzheimer’s. We have then created MEMO_o_ke: karaoke songs with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down the Alzheimer’s. Describe the strategy (20% of vote) In Thailand, singing is one of the elderly’s favorite activities. Many would meet up regularly to sing together. Many studies show that singing can also help stimulate memory among them. We created MEMO_o_ke: karaoke songs with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down the Alzheimer’s. We also created MEMO_o_ke Youtube Channel for those songs to reach people nationwide more easily. Since we have a limited budget, we decided to launch the campaign on World Alzheimer’s Day to grab mass attention. Then we collaborated with organizations both private and government to create activities, since we knew that the elderly love singing. Also, we knew Thai’s elderly would help spread these songs through their social channels. Describe the execution (20% of vote) We created MEMO_o_ke: karaoke songs with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down the Alzheimer’s. We also created MEMO_o_ke Youtube Channel for those songs to reach people nationwide more easily. Since we have a limited budget, we decided to launch the campaign on World Alzheimer’s Day to grab mass attention. Then we collaborated with organizations both private and government to create activities, since we knew that the elderly love singing. Also, we knew Thai’s elderly would help spread these songs through their social channels. Finally, ‘MEMO_o_ke’ is permanently incorporated in one of Thailand’s well known department stores. Media channels: OOH, TV show, online publishers, online influencers, radio talk show, organization’s activities, permanently incorporated in department store. List the results (30% of vote) Launched on World Alzheimer’s Day, MEMO_o_ke received more attention than expected. Even though we had a limited budget, this campaign raised PR Value and media to 20+ million baht worth. Furthermore, many organizations, both private and government, collaborated with us to hold an activity inviting elderly to sing MEMO_o_ke. Zpell, a well-known shopping mall in Thailand, even permanently put MEMO_o_ke into ‘SENIOR ZMART’ their recreational zone.
MEMO_o_ke
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MEMO_o_ke
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基本信息
- 广告战役： #Alzheimer Foundation-网络-f274#
- 广告品牌： Alzheimer Foundation
- 发布日期： 2018-09-21
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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